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Wipro Garnet 52W LED Batten – Cool Daylight (6500K), 5200 Lumens | Aluminium Body | Energy-Efficient Tube Light for Home, Office & Commercial Use | Pack of 1 | Model D535265

Original price was: ₹1,590.00.Current price is: ₹698.90. Excl. GST
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SKU: D535265

LED TRACK LIGHT COB – Opulus, Design – White, wattage – 10W, colour – Warm White

570.00 Excl. GST
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Wipro Garnet LED Tubelight/Batten – Warm White, 10W, 600MM | D531027

Original price was: ₹400.00.Current price is: ₹193.00. Excl. GST
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SKU: D531027

Wipro Garnet 12W Round Downlight for Junction Box – Cool White (6500K), Glare-Free Design | Recessed Downlighter for False Ceiling | 75mm Cutout, 110x48mm Dimension | Pack of 1 | Model D521265

Original price was: ₹550.00.Current price is: ₹236.50. Excl. GST
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SKU: D521265

LED 6″ EDGELIT DOWN LIGHT (Round / Square) – Opulus, colour – White, wattage – 12W, Shape – Square

285.00 Excl. GST
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Contactors

LC1D18F7 | TeSys D contactor – 3P(3 NO) – AC-3 – <= 440 V 18 A - 110 V AC coil - Schneider Electric

Original price was: ₹2,675.00.Current price is: ₹1,070.00. Excl. GST
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SKU: LC1D18F7

LC1K1201M7 | TeSys K contactor – 3P – AC-3 <= 440 V 12 A - 1 NC aux. - 220...230 V AC coil - Schneider Electric

Original price was: ₹1,935.00.Current price is: ₹812.70. Excl. GST
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SKU: LC1K1201M7

LC1E1801F7 | Easy TeSys contactor 3P(3 NO) – AC-3 – <= 440 V 18A - 110 V AC coil - Schneider Electric

Original price was: ₹2,005.00.Current price is: ₹842.10. Excl. GST
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SKU: LC1E1801F7

MX0 Mini Control contactor 4A 4P 415V AC 2NO+2NC AC-15 48V DC Coil | L&T – CS940295OOO

Original price was: ₹1,970.00.Current price is: ₹1,339.60. Excl. GST
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SKU: CS940295OOO

LC2K0601F7 | TeSys K reversing contactor – 3P – AC-3 <= 440 V 6 A - 1 NC - 110 V AC coil - Schneider Electric

Original price was: ₹5,440.00.Current price is: ₹2,611.20. Excl. GST
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SKU: LC2K0601F7

C16B6TM160 | Circuit breaker, ComPacT NSX160B, 25kA/415VAC, 4 poles 3D (neutral not protected), TMD trip unit 160A – Schneider Electric

Original price was: ₹33,710.00.Current price is: ₹17,529.20. Excl. GST
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SKU: C16B6TM160

C16N3TM160 | Circuit breaker, ComPacT NSX160N, 50kA/415VAC, 3 poles, TMD trip unit 160A – Schneider Electric

Original price was: ₹31,690.00.Current price is: ₹16,478.80. Excl. GST
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SKU: C16N3TM160

LV510316 | circuit breaker EasyPact CVS100B, 25 kA at 415 VAC, 80 A rating thermal magnetic TM-D trip unit, 4P 3d – Schneider Electric

Original price was: ₹12,780.00.Current price is: ₹5,367.60. Excl. GST
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SKU: LV510316

DY125U MCCB 125A 4P 415V AC 10kA Thermal Magnetic 50/60 Hz with Spreader Terminals | L&T – EM90984OOLO

Original price was: ₹4,820.00.Current price is: ₹2,892.00. Excl. GST
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SKU: EM90984OOLO

250A 4P 25KA TM Optium 2.0 Adj F2 MCCB – Indoasian

Original price was: ₹22,280.00.Current price is: ₹11,140.00. Excl. GST
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SKU: 830297

EMS-12a | Volt Meter, Size 96×48, 3Phase 4Wire, Class 1 EAPL

Original price was: ₹880.00.Current price is: ₹704.00. Excl. GST
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SKU: EMS-12a

30000621 | ELF3234 0.5 – Schneider Electric

Original price was: ₹7,859.00.Current price is: ₹6,287.20. Excl. GST
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SKU: 30000621

AV-22 DIGITAL AMPERE + VOLT METER 72 X 72 X 60 MULTISPAN

Original price was: ₹1,290.00.Current price is: ₹903.00. Excl. GST
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SKU: AV-22

FRQ-31 SINGLE PHASE FREQUENCY METER 48 X 96 X 26 MULTISPAN

Original price was: ₹1,055.00.Current price is: ₹738.50. Excl. GST
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SKU: FRQ-31

WM-11 SINGLE PHASE WATT METER 96 X 96 X 43 MULTISPAN

Original price was: ₹2,695.00.Current price is: ₹1,886.50. Excl. GST
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SKU: WM-11

Best Seller

XB5AW84M5N | ill double-head push button, Harmony XB5N XB7N, plastic, 22mm, 1 green flush + 1 red projecting, marked, 230V AC, 1NO 1NC – Schneider Electric

Original price was: ₹1,324.00.Current price is: ₹714.96. Excl. GST
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SKU: XB5AW84M5N

CPX101SW1M_WE | ClipsalX Antiviral-10A 1 Way Switch – Schneider Electric

Original price was: ₹135.00.Current price is: ₹51.30. Excl. GST
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SKU: CPX101SW1M_WE

A9HMES04 | Acti 9 – metal enclosures – single door – 4 modules – Schneider Electric

Original price was: ₹1,102.00.Current price is: ₹407.74. Excl. GST
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SKU: A9HMES04

XB5AJ53N | Selector switch, Harmony XB5N XB7N, plastic, black, 22mm, long handle, 3 position, spring return to middle, 2 NO – Schneider Electric

Original price was: ₹544.00.Current price is: ₹293.76. Excl. GST
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SKU: XB5AJ53N

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Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.

A client that's unhappy for a reason is a problem, a client that's unhappy though he or her can't quite put a finger on it is worse. Chances are there wasn't collaboration, communication, and checkpoints, there wasn't a process agreed upon or specified with the granularity required. It's content strategy gone awry right from the start. If that's what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.