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LED CALLISTO DOWN LIGHT SURFACE ALUMINIUM BODY (Round/Square) – Opulus, wattage – 18W, colour – Cool White

509.00 Excl. GST
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Wipro Garnet Profile Strip 12v – Cove Lighting 5 Meter, Led/Meter 120, Warm White | DF22827

Original price was: ₹2,490.00.Current price is: ₹923.90. Excl. GST
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SKU: DF22827

LED STREET LIGHT – Opulus, wattage – 24W, colour – Cool White

541.00 Excl. GST
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LED STREET LIGHT – Opulus, wattage – 36W, colour – Warm White

677.00 Excl. GST
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Contactors

LC1E0601N5 | Easy TeSys contactor 3P(3 NO) – AC-3 – <= 440 V 6A - 415 V AC coil - Schneider Electric

Original price was: ₹1,750.00.Current price is: ₹735.00. Excl. GST
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SKU: LC1E0601N5

CA2KN40B7 | TeSys K control relay – 4 NO – <= 690 V - 24 V AC coil - Schneider Electric

Original price was: ₹1,930.00.Current price is: ₹868.50. Excl. GST
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SKU: CA2KN40B7

MO0 Control Contactor 4A 4P 415V AC 3NO+1NC AC-15 240V AC Coil 50/60 Hz | L&T – CS91624BOOO

Original price was: ₹955.00.Current price is: ₹649.40. Excl. GST
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SKU: CS91624BOOO

LC1E0901F7 | Easy TeSys contactor 3P(3 NO) – AC-3 – <= 440 V 9A - 110 V AC coil - Schneider Electric

Original price was: ₹1,520.00.Current price is: ₹638.40. Excl. GST
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SKU: LC1E0901F7

LC2K0610B7 | TeSys K reversing contactor – 3P – AC-3 <= 440 V 6 A - 1 NO - 24 V AC coil - Schneider Electric

Original price was: ₹5,440.00.Current price is: ₹2,611.20. Excl. GST
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SKU: LC2K0610B7

DN3-400N MCCB 400 3P 415V AC 50kA MTX2.0 50/60 Hz | L&T – CM93002OOOOAG

Original price was: ₹65,500.00.Current price is: ₹30,130.00. Excl. GST
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SKU: CM93002OOOOAG

DN2D MCCB 200 4P 415V AC 36kA Thermal Magnetic 50/60 Hz | L&T – CM92109OON1OG

Original price was: ₹34,100.00.Current price is: ₹15,686.00. Excl. GST
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SKU: CM92109OON1OG

LV525312 | circuit breaker EasyPact CVS250B, 25 kA at 415 VAC, 200 A rating thermal magnetic TM-D trip unit, 4P 3d – Schneider Electric

Original price was: ₹29,200.00.Current price is: ₹12,264.00. Excl. GST
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SKU: LV525312

32A 4P 16KA TM Optium 1.0 Fixed F1 MCCB – Indoasian

Original price was: ₹5,972.00.Current price is: ₹2,986.00. Excl. GST
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SKU: 830017

30003005D | PM5320 Power meter 31stHar 0.5S Ethernet – Schneider Electric

Original price was: ₹47,490.00.Current price is: ₹34,667.70. Excl. GST
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SKU: 30003005D

PM-133 (6 Display) AVF METER 96 X 96 X 54 MULTISPAN

Original price was: ₹2,650.00.Current price is: ₹1,855.00. Excl. GST
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SKU: PM-133 (6 Display)

PF-13 THREE PHASE POWER FACTOR METER 96 X 96 X 43 MULTISPAN

Original price was: ₹2,475.00.Current price is: ₹1,732.50. Excl. GST
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SKU: PF-13

MFM-15 THREE PHASE MULTIFUNCTION METER 96 X 96 X 54 MULTISPAN

Original price was: ₹4,705.00.Current price is: ₹3,293.50. Excl. GST
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SKU: MFM-15

EMS-11 | Ammeter, Size 96×96, 3Phase 4Wire, Class 1 EAPL

Original price was: ₹1,260.00.Current price is: ₹1,008.00. Excl. GST
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SKU: EMS-11110

Best Seller

XB5AW84M5N | ill double-head push button, Harmony XB5N XB7N, plastic, 22mm, 1 green flush + 1 red projecting, marked, 230V AC, 1NO 1NC – Schneider Electric

Original price was: ₹1,324.00.Current price is: ₹714.96. Excl. GST
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SKU: XB5AW84M5N

CPX101SW1M_WE | ClipsalX Antiviral-10A 1 Way Switch – Schneider Electric

Original price was: ₹135.00.Current price is: ₹51.30. Excl. GST
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SKU: CPX101SW1M_WE

A9HMES04 | Acti 9 – metal enclosures – single door – 4 modules – Schneider Electric

Original price was: ₹1,102.00.Current price is: ₹407.74. Excl. GST
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SKU: A9HMES04

XB5AJ53N | Selector switch, Harmony XB5N XB7N, plastic, black, 22mm, long handle, 3 position, spring return to middle, 2 NO – Schneider Electric

Original price was: ₹544.00.Current price is: ₹293.76. Excl. GST
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SKU: XB5AJ53N

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Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.

A client that's unhappy for a reason is a problem, a client that's unhappy though he or her can't quite put a finger on it is worse. Chances are there wasn't collaboration, communication, and checkpoints, there wasn't a process agreed upon or specified with the granularity required. It's content strategy gone awry right from the start. If that's what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.