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Wipro 6W Alpha Slim Downlight for Junction Box – Warm White (2700K), 450 Lumens | 75mm Cutout, 112x22mm Dimension | Surge Protection Upto 350VA, High Voltage Protection Upto 4KV | Pack of 1 | Model D520627

Original price was: ₹290.00.Current price is: ₹117.90. Excl. GST
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SKU: D520627

Wipro Garnet 50M Neon LED Strip Light, 120 LEDs/mtr, Blue, IP65 Waterproof, Flexible Strip Light for Outdoor & Indoor Decoration (Diwali, Christmas), Model DF82880

Original price was: ₹17,990.00.Current price is: ₹10,154.90. Excl. GST
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SKU: DF82880

LED TRACK LIGHT COB – Opulus, Design – White, wattage – 10W, colour – Warm White

570.00 Excl. GST
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LED 8″ EDGELIT DOWN LIGHT (Round / Square) – Opulus, wattage – 18W, colour – Warm White, Shape – Square

400.00 Excl. GST
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LED LINO 6W CONCEALED ROUND – Opulus, Warm White

84.00 Excl. GST
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Contactors

CAD32M7 | TeSys D control relay – 3 NO + 2 NC – <= 690 V - 220 V AC standard coil - Schneider Electric

Original price was: ₹2,065.00.Current price is: ₹929.25. Excl. GST
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SKU: CAD32M7

MX0 Mini Control contactor 4A 4P 415V AC 4NC AC-15 24V AC Coil 50 Hz | L&T – CS94042GOOO

Original price was: ₹1,500.00.Current price is: ₹1,020.00. Excl. GST
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SKU: CS94042GOOO

MNX Contactor 80A 3P 415V AC AC-3 240V AC Coil 50/60 Hz | L&T – CS97077BOOO

Original price was: ₹13,310.00.Current price is: ₹7,986.00. Excl. GST
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SKU: CS97077BOOO

LADT0 | TeSys D – time delay auxiliary contact block – 1 NO + 1 NC screw clamp terminals – Schneider Electric

Original price was: ₹4,445.00.Current price is: ₹2,000.25. Excl. GST
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SKU: LADT0

MNX Contactor 9A 3P 415V AC In Built 1NO+1NC AC-3 415V AC Coil 50/60 Hz (CS94107DOOO) | L&T – CS94107DOOO

Original price was: ₹1,050.00.Current price is: ₹630.00. Excl. GST
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SKU: CS94107DOOO

50A 4P 50KA TM Optium 1.0 Fixed F3 MCCB – Indoasian

Original price was: ₹10,958.00.Current price is: ₹5,479.00. Excl. GST
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SKU: 830149

DU100D/DU125D/DU100H/DU125H/DU250/DU250C/DN0/DN1 MCCB Accessory Under Voltage Release 240V AC (Left) | L&T – CM97892BOOO

Original price was: ₹3,840.00.Current price is: ₹2,380.80. Excl. GST
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SKU: CM97892BOOO

32A 3P 50KA TM Optium 2.0 Adj F3 MCCB – Indoasian

Original price was: ₹11,312.00.Current price is: ₹5,656.00. Excl. GST
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SKU: 830347

DN2S MCCB 250 4P 415V AC 70kA Thermal Magnetic 50/60 Hz | L&T – CM92103OOP1OG

Original price was: ₹56,900.00.Current price is: ₹26,174.00. Excl. GST
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SKU: CM92103OOP1OG

LV508241 | circuit breaker, EasyPact CVS800N, 50kA at 415VAC, ETS 2.3, 800A, 4P 3d – Schneider Electric

Original price was: ₹106,230.00.Current price is: ₹48,334.65. Excl. GST
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SKU: LV508241

EMS-09 | Basic/Energy Meter, 3Phase 4Wire, Class 1 EAPL

Original price was: ₹4,780.00.Current price is: ₹3,824.00. Excl. GST
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SKU: EMS-09

30002567 | DM6100 VAF PF meter Cl 1.0 Non com LCD – Schneider Electric

Original price was: ₹3,539.00.Current price is: ₹1,769.50. Excl. GST
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SKU: 30002567

METSEPM1130HCL05RD | EASYLOGIC PM1130H DUAL P&E RLY RSD CL0.5 – Schneider Electric

Original price was: ₹21,368.00.Current price is: ₹8,974.56. Excl. GST
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SKU: METSEPM1130HCL05RD

AV-24DV DIGITAL DC VOLT METER 72 X 72 X 60 MULTISPAN

Original price was: ₹1,155.00.Current price is: ₹808.50. Excl. GST
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SKU: AV-24DV

EMS-12s | Single Phase Volt Meter, Size 96×96, Class 1 EAPL

Original price was: ₹1,050.00.Current price is: ₹840.00. Excl. GST
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SKU: EMS-12s

Best Seller

XB5AW84M5N | ill double-head push button, Harmony XB5N XB7N, plastic, 22mm, 1 green flush + 1 red projecting, marked, 230V AC, 1NO 1NC – Schneider Electric

Original price was: ₹1,324.00.Current price is: ₹714.96. Excl. GST
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SKU: XB5AW84M5N

CPX101SW1M_WE | ClipsalX Antiviral-10A 1 Way Switch – Schneider Electric

Original price was: ₹135.00.Current price is: ₹51.30. Excl. GST
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SKU: CPX101SW1M_WE

A9HMES04 | Acti 9 – metal enclosures – single door – 4 modules – Schneider Electric

Original price was: ₹1,102.00.Current price is: ₹407.74. Excl. GST
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SKU: A9HMES04

XB5AJ53N | Selector switch, Harmony XB5N XB7N, plastic, black, 22mm, long handle, 3 position, spring return to middle, 2 NO – Schneider Electric

Original price was: ₹544.00.Current price is: ₹293.76. Excl. GST
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SKU: XB5AJ53N

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Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.

A client that's unhappy for a reason is a problem, a client that's unhappy though he or her can't quite put a finger on it is worse. Chances are there wasn't collaboration, communication, and checkpoints, there wasn't a process agreed upon or specified with the granularity required. It's content strategy gone awry right from the start. If that's what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.