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4ft LED TUBE LIGHT BATTEN (Integrated Driver) – Opulus, colour – Cool White, wattage – 36W

299.00 Excl. GST
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Wipro Garnet 52W LED Batten – Cool Daylight (6500K), 5200 Lumens | Aluminium Body | Energy-Efficient Tube Light for Home, Office & Commercial Use | Pack of 1 | Model D535265

Original price was: ₹1,590.00.Current price is: ₹698.90. Excl. GST
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SKU: D535265

LED VIRGO STRICKER ROUND 3W – Opulus, Warm White

66.00 Excl. GST
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Wipro 3W Garnet Mini Spotlights – Green, 3W | D340390

Original price was: ₹340.00.Current price is: ₹303.40. Excl. GST
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SKU: D340390

LED CALLISTO DOWN LIGHT SURFACE ALUMINIUM BODY (Round/Square) – Opulus, wattage – 18W, colour – Warm White

509.00 Excl. GST
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Contactors

LC1K0601M7 | TeSys K contactor – 3P – AC-3 <= 440 V 6 A - 1 NC aux. - 220...230 V AC coil - Schneider Electric

Original price was: ₹1,635.00.Current price is: ₹686.70. Excl. GST
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SKU: LC1K0601M7

LX1FF048 | TeSys F – contactor coil – LX1FF – 48 V AC 50 Hz – Schneider Electric

Original price was: ₹7,895.00.Current price is: ₹4,579.10. Excl. GST
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SKU: LX1FF048

LC1D12BL | TeSys D contactor – 3P(3 NO) – AC-3 – <= 440 V 12 A - 24 V DC coil - Schneider Electric

Original price was: ₹3,995.00.Current price is: ₹1,797.75. Excl. GST
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SKU: LC1D12BL

LC1E3810M5 | Easy TeSys contactor 3P(3 NO) – AC-3 – <= 440 V 38A - 220 V AC coil - Schneider Electric

Original price was: ₹6,670.00.Current price is: ₹2,801.40. Excl. GST
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SKU: LC1E3810M5

LC1E1801B7 | Easy TeSys contactor 3P(3 NO) – AC-3 – <= 440 V 18A - 24 V AC coil - Schneider Electric

Original price was: ₹2,005.00.Current price is: ₹842.10. Excl. GST
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SKU: LC1E1801B7

1250A 4P 50KA TM Optium 2.0 Adj F5 MCCB – Indoasian

Original price was: ₹96,686.00.Current price is: ₹48,343.00. Excl. GST
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SKU: 830421

32A 3P 50KA TM Optium 2.0 Adj F3 MCCB – Indoasian

Original price was: ₹11,312.00.Current price is: ₹5,656.00. Excl. GST
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SKU: 830347

DN3-400S MCCB 400 3P 415V AC 70kA MTX2.0 50/60 Hz | L&T – CM94053OOOOAG

Original price was: ₹88,700.00.Current price is: ₹40,802.00. Excl. GST
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SKU: CM94053OOOOAG

LV429410 | MN undervoltage release, Compact NSX, PowerPact Multistandard, EasyPact CVS, rated voltage 24 VDC – Schneider Electric

Original price was: ₹4,220.00.Current price is: ₹2,194.40. Excl. GST
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SKU: LV429410

30002565 | EM1200 Energy meter Cl 1.0 RS485 LCD – Schneider Electric

Original price was: ₹4,685.00.Current price is: ₹2,342.50. Excl. GST
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SKU: 30002565

MFM-13 THREE PHASE MULTIFUNCTION METER 96 X 96 X 54 MULTISPAN

Original price was: ₹3,900.00.Current price is: ₹2,730.00. Excl. GST
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SKU: MFM-13

PM-133 (6 Display) AVF METER 96 X 96 X 54 MULTISPAN

Original price was: ₹2,650.00.Current price is: ₹1,855.00. Excl. GST
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SKU: PM-133 (6 Display)

METSEEM6436HCL10RS | CONZERV EM6436H VAF PF P&E RS485 CL 1.0 – Schneider Electric

Original price was: ₹11,873.00.Current price is: ₹4,986.66. Excl. GST
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SKU: METSEEM6436HCL10RS

AV-34DV DIGITAL DC VOLT METER 48 X 96 X 66 MULTISPAN

Original price was: ₹1,155.00.Current price is: ₹808.50. Excl. GST
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SKU: AV-34DV

Best Seller

XB5AW84M5N | ill double-head push button, Harmony XB5N XB7N, plastic, 22mm, 1 green flush + 1 red projecting, marked, 230V AC, 1NO 1NC – Schneider Electric

Original price was: ₹1,324.00.Current price is: ₹714.96. Excl. GST
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SKU: XB5AW84M5N

CPX101SW1M_WE | ClipsalX Antiviral-10A 1 Way Switch – Schneider Electric

Original price was: ₹135.00.Current price is: ₹51.30. Excl. GST
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SKU: CPX101SW1M_WE

A9HMES04 | Acti 9 – metal enclosures – single door – 4 modules – Schneider Electric

Original price was: ₹1,102.00.Current price is: ₹407.74. Excl. GST
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SKU: A9HMES04

XB5AJ53N | Selector switch, Harmony XB5N XB7N, plastic, black, 22mm, long handle, 3 position, spring return to middle, 2 NO – Schneider Electric

Original price was: ₹544.00.Current price is: ₹293.76. Excl. GST
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SKU: XB5AJ53N

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Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.

A client that's unhappy for a reason is a problem, a client that's unhappy though he or her can't quite put a finger on it is worse. Chances are there wasn't collaboration, communication, and checkpoints, there wasn't a process agreed upon or specified with the granularity required. It's content strategy gone awry right from the start. If that's what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.