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LED 8″ EDGELIT DOWN LIGHT (Round / Square) – Opulus, wattage – 18W, colour – Warm White, Shape – Square

400.00 Excl. GST
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Wipro 20W CCT Smart Wi-Fi LED Batten – 1136mm Length, Adjustable Color Temperature | Energy-Efficient, Smart Lighting Solution | Model DS12000

Original price was: ₹2,480.00.Current price is: ₹1,067.80. Excl. GST
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SKU: DS12000

Wipro Garnet 3W LED Mini Downlight | Red Light | Compact Design | 120° Beam Angle | Recessed Down Light for False Ceiling | 55mm Cutout | Pack of 1 | Model D350390

Original price was: ₹290.00.Current price is: ₹92.90. Excl. GST
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SKU: D350390

Wipro Garnet Profile Strip 12v – Cove Lighting 5 Meter, Led/Meter 168, Warm White | DF32827

Original price was: ₹3,190.00.Current price is: ₹1,330.90. Excl. GST
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SKU: DF32827

LED STREET LIGHT – Opulus, wattage – 36W, colour – Warm White

677.00 Excl. GST
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Contactors

ML Contactor 70A 3P 415V AC In Built 2NO+2NC AC-3 240V AC Coil 50 Hz | L&T – SS90910BOOO

Original price was: ₹22,110.00.Current price is: ₹15,034.80. Excl. GST
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SKU: SS90910BOOO

LC1D18BL | TeSys D contactor – 3P(3 NO) – AC-3 – <= 440 V 18 A - 24 V DC coil - Schneider Electric

Original price was: ₹6,105.00.Current price is: ₹2,747.25. Excl. GST
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SKU: LC1D18BL

LC1E3210F7 | Easy TeSys contactor 3P(3 NO) – AC-3 – <= 440 V 32A - 110 V AC coil - Schneider Electric

Original price was: ₹5,720.00.Current price is: ₹2,288.00. Excl. GST
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SKU: LC1E3210F7

LC1E50U5 | Easy TeSys contactor 3P(3 NO) – AC-3 – <= 440 V 50A - 240 V AC coil - Schneider Electric

Original price was: ₹10,990.00.Current price is: ₹4,615.80. Excl. GST
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SKU: LC1E50U5

MCX Contactor 360A 4P 415V AC In Built 2NO+2NC AC-1 110V AC Coil 50/60 Hz | L&T – CS97024AOOO

Original price was: ₹57,680.00.Current price is: ₹34,608.00. Excl. GST
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SKU: CS97024AOOO

INA_4P96480E | circuit breaker, ComPact NS1250N, 4P, 50kA, Micrologic 6.0A, fixed, manually operated – Schneider Electric

Original price was: ₹305,560.00.Current price is: ₹158,891.20. Excl. GST
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SKU: INA_4P96480E

160A 4P 36KA TM Optium 1.0 Fixed F2 MCCB – Indoasian

Original price was: ₹13,556.00.Current price is: ₹6,778.00. Excl. GST
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SKU: 830115

LV508530 | Spreader link, EasyPacT CVS800N, 3 poles, set of 3 parts – Schneider Electric

Original price was: ₹9,070.00.Current price is: ₹4,988.50. Excl. GST
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SKU: LV508530

DU100D/DU125D/DU100H/DU125H/DN0 MCCB Accessory Extended ROM | L&T – CM97896OOOO

Original price was: ₹1,930.00.Current price is: ₹1,196.60. Excl. GST
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SKU: CM97896OOOO

MFM-15 THREE PHASE MULTIFUNCTION METER 96 X 96 X 54 MULTISPAN

Original price was: ₹4,705.00.Current price is: ₹3,293.50. Excl. GST
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SKU: MFM-15

30002055 | EM7230 Demand controller Cl 1.0 RS485 – Schneider Electric

Original price was: ₹51,396.00.Current price is: ₹37,519.08. Excl. GST
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SKU: 30002055

METSEEM6400NGPOCL1 | Conzerv Power and Energy meter – instantaneous, pulse output, THD, Class 1.0 – Schneider Electric

Original price was: ₹14,938.00.Current price is: ₹6,273.96. Excl. GST
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SKU: METSEEM6400NGPOCL1

EMS-11 | Ammeter, Size 96×96, 3Phase 4Wire, Class 1 EAPL

Original price was: ₹1,260.00.Current price is: ₹1,008.00. Excl. GST
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SKU: EMS-11240

DC-14 DIGITAL DC AMP & VOLT METER 96 X 96 X 54 MULTISPAN

Original price was: ₹2,125.00.Current price is: ₹1,487.50. Excl. GST
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SKU: DC-14

Best Seller

XB5AW84M5N | ill double-head push button, Harmony XB5N XB7N, plastic, 22mm, 1 green flush + 1 red projecting, marked, 230V AC, 1NO 1NC – Schneider Electric

Original price was: ₹1,324.00.Current price is: ₹714.96. Excl. GST
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SKU: XB5AW84M5N

CPX101SW1M_WE | ClipsalX Antiviral-10A 1 Way Switch – Schneider Electric

Original price was: ₹135.00.Current price is: ₹51.30. Excl. GST
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SKU: CPX101SW1M_WE

A9HMES04 | Acti 9 – metal enclosures – single door – 4 modules – Schneider Electric

Original price was: ₹1,102.00.Current price is: ₹407.74. Excl. GST
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SKU: A9HMES04

XB5AJ53N | Selector switch, Harmony XB5N XB7N, plastic, black, 22mm, long handle, 3 position, spring return to middle, 2 NO – Schneider Electric

Original price was: ₹544.00.Current price is: ₹293.76. Excl. GST
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SKU: XB5AJ53N

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Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.

A client that's unhappy for a reason is a problem, a client that's unhappy though he or her can't quite put a finger on it is worse. Chances are there wasn't collaboration, communication, and checkpoints, there wasn't a process agreed upon or specified with the granularity required. It's content strategy gone awry right from the start. If that's what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.