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Wipro Garnet Profile Strip 12v – Cove Lighting 5 Meter, Led/Meter 120, Natural White | DF22840

Original price was: ₹2,490.00.Current price is: ₹923.90. Excl. GST
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SKU: DF22840

Wipro 2W Cabinet Spotlight – Green, 2W | D740295

Original price was: ₹250.00.Current price is: ₹117.50. Excl. GST
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SKU: D740295

LED DOWN LIGHT ROUND CONCEALED (CENTAUR) – Opulus, wattage – 8W, colour – Blue

98.00 Excl. GST
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LED ROPE LIGHT (Polaris) 7W Per METER – Opulus, Green

2,985.00 Excl. GST
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LED ROPE LIGHT (Polaris) 7W Per METER – Opulus, Pink

2,985.00 Excl. GST
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Contactors

CA3KN31MD | TeSys K control relay – 3 NO + 1 NC – <= 690 V - 220 V DC standard coil - Schneider Electric

Original price was: ₹2,685.00.Current price is: ₹1,288.80. Excl. GST
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SKU: CA3KN31MD

MCX Contactor 255A 4P 415V AC In Built 2NO+2NC AC-1 415V AC Coil 50/60 Hz | L&T – CS97022DOOO

Original price was: ₹32,490.00.Current price is: ₹19,494.00. Excl. GST
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SKU: CS97022DOOO

CAD50F7 | TeSys D control relay – 5 NO – <= 690 V - 110 V AC standard coil - Schneider Electric

Original price was: ₹2,065.00.Current price is: ₹929.25. Excl. GST
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SKU: CAD50F7

MX0 Mini Control contactor 4A 4P 415V AC 3NO+1NC AC-15 415V AC Coil 50 Hz | L&T – CS94019DOOO

Original price was: ₹1,500.00.Current price is: ₹1,020.00. Excl. GST
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SKU: CS94019DOOO

LC1E3201F7 | Easy TeSys contactor 3P(3 NO) – AC-3 – <= 440 V 32A - 110 V AC coil - Schneider Electric

Original price was: ₹5,720.00.Current price is: ₹2,402.40. Excl. GST
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SKU: LC1E3201F7

DN0D MCCB 50 4P 415V AC 36kA Thermal Magnetic 50/60 Hz | L&T – CM97919OOG2OG

Original price was: ₹13,290.00.Current price is: ₹6,379.20. Excl. GST
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SKU: CM97919OOG2OG

DU400N/DN2/DN3B/DN3 MCCB Accessory Auxiliary Contact (1C/O) | L&T – CM99801OOOO

Original price was: ₹1,360.00.Current price is: ₹843.20. Excl. GST
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SKU: CM99801OOOO

LV510300 | circuit breaker EasyPact CVS100B, 25 kA at 415 VAC, 16 A rating thermal magnetic TM-D trip unit, 3P 3d – Schneider Electric

Original price was: ₹9,190.00.Current price is: ₹3,859.80. Excl. GST
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SKU: LV510300

EZEAX | auxiliary contact – for Easypact EZ250 – Schneider Electric

Original price was: ₹1,520.00.Current price is: ₹790.40. Excl. GST
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SKU: EZEAX

125A 3P 25KA TM Optium 2.0 Adj F1 MCCB – Indoasian

Original price was: ₹7,886.00.Current price is: ₹3,943.00. Excl. GST
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SKU: 830259

30000859 | ELF3234 1.0 – Schneider Electric

Original price was: ₹6,286.00.Current price is: ₹5,028.80. Excl. GST
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SKU: 30000859

EM-10 THREE PHASE ENERGY (KWH) METER MULTISPAN

Original price was: ₹2,425.00.Current price is: ₹1,697.50. Excl. GST
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SKU: EM-10

AV-34 DIGITAL AMPERE METER 48 X 96 X 26 MULTISPAN

Original price was: ₹1,050.00.Current price is: ₹735.00. Excl. GST
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SKU: AV-34

PF-13 THREE PHASE POWER FACTOR METER 96 X 96 X 43 MULTISPAN

Original price was: ₹2,475.00.Current price is: ₹1,732.50. Excl. GST
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SKU: PF-13

EMS-13 | Frequency Meter, Size 96×96, 3Phase 4Wire EAPL

Original price was: ₹1,210.00.Current price is: ₹968.00. Excl. GST
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SKU: EMS-13110

Best Seller

XB5AW84M5N | ill double-head push button, Harmony XB5N XB7N, plastic, 22mm, 1 green flush + 1 red projecting, marked, 230V AC, 1NO 1NC – Schneider Electric

Original price was: ₹1,324.00.Current price is: ₹714.96. Excl. GST
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SKU: XB5AW84M5N

CPX101SW1M_WE | ClipsalX Antiviral-10A 1 Way Switch – Schneider Electric

Original price was: ₹135.00.Current price is: ₹51.30. Excl. GST
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SKU: CPX101SW1M_WE

A9HMES04 | Acti 9 – metal enclosures – single door – 4 modules – Schneider Electric

Original price was: ₹1,102.00.Current price is: ₹407.74. Excl. GST
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SKU: A9HMES04

XB5AJ53N | Selector switch, Harmony XB5N XB7N, plastic, black, 22mm, long handle, 3 position, spring return to middle, 2 NO – Schneider Electric

Original price was: ₹544.00.Current price is: ₹293.76. Excl. GST
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SKU: XB5AJ53N

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Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.

A client that's unhappy for a reason is a problem, a client that's unhappy though he or her can't quite put a finger on it is worse. Chances are there wasn't collaboration, communication, and checkpoints, there wasn't a process agreed upon or specified with the granularity required. It's content strategy gone awry right from the start. If that's what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.