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LED 7″ EDGELIT DOWN LIGHT 15W (Round / Square) – Opulus, colour – Warm White, Shape – Round

373.00 Excl. GST
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LED FLOOD LIGHT (LEO) – Opulus, wattage – 200W, colour – Cool White

3,393.00 Excl. GST
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Wipro Garnet 5W LED Linear Cabinet Light – 1Ft, Warm White (2700K) | Energy-Efficient Under Cabinet Light for Wardrobe & Kitchen Shelf | Aluminium Body | Pack of 1 | Model DJ10527

Original price was: ₹490.00.Current price is: ₹266.90. Excl. GST
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SKU: DJ10527

LED 3″ EDGELIT DOWN LIGHT 3W – Opulus, colour – White, Shape – Round

149.00 Excl. GST
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2ft LED TUBE LIGHT BATTEN (Integrated Driver) – Opulus, colour – Cool White, wattage – 10W

109.00 Excl. GST
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Contactors

CAE31F5 | Easy TeSys control relay – 3 NO + 1 NC <= 690 V - 110 VAC - Schneider Electric

Original price was: ₹1,775.00.Current price is: ₹798.75. Excl. GST
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SKU: CAE31F5

LX9FH2202 | TeSys F – specific contactor coil – 220…230 V AC 40…400 Hz low consumption – Schneider Electric

Original price was: ₹38,090.00.Current price is: ₹22,092.20. Excl. GST
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SKU: LX9FH2202

LC1D40AM7 | TeSys D contactor – 3P(3 NO) – AC-3 – <= 440 V 40 A - 220 V AC 50/60 Hz coil - Schneider Electric

Original price was: ₹9,835.00.Current price is: ₹3,934.00. Excl. GST
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SKU: LC1D40AM7

MCX Contactor 25A 4P 415V AC AC-1 415V AC Coil 50/60 Hz | L&T – CS97010DOOO

Original price was: ₹1,320.00.Current price is: ₹792.00. Excl. GST
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SKU: CS97010DOOO

LC1D40AE7 | TeSys D contactor – 3P(3 NO) – AC-3 – <= 440 V 40 A - 48 V AC 50/60 Hz coil - Schneider Electric

Original price was: ₹10,010.00.Current price is: ₹4,804.80. Excl. GST
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SKU: LC1D40AE7

200A 4P 50KA TM Optium 1.0 Fixed F3 MCCB – Indoasian

Original price was: ₹20,874.00.Current price is: ₹10,437.00. Excl. GST
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SKU: 830155

16A 3P 25KA TM Optium 1.0 Fixed F1 MCCB – Indoasian

Original price was: ₹5,886.00.Current price is: ₹2,943.00. Excl. GST
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SKU: 830031

EZC100F3025 | circuit breaker Easypact EZC100F – TMD – 25 A – 3 poles 3d – Schneider Electric

Original price was: ₹4,000.00.Current price is: ₹2,000.00. Excl. GST
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SKU: EZC100F3025

250A 3P 36KA TM Optium 2.0 Adj F3 MCCB – Indoasian

Original price was: ₹20,674.00.Current price is: ₹10,337.00. Excl. GST
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SKU: 830316

DC-24 DIGITAL DC AMP & VOLT METER 72 X 72 X 45 MULTISPAN

Original price was: ₹2,125.00.Current price is: ₹1,487.50. Excl. GST
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SKU: DC-24

AV-21V DIGITAL VOLT METER 72 X 72 X 36 MULTISPAN

Original price was: ₹930.00.Current price is: ₹651.00. Excl. GST
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SKU: AV-21V

METSEPM2230D | EasyLogic PM2230, Power & Energy meter, up to 31stH, LCD, RS485, class 0.5S – Schneider Electric

Original price was: ₹37,494.00.Current price is: ₹27,370.62. Excl. GST
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SKU: METSEPM2230D

EMS-15C | Maximum Demand Controller, 3Phase 4Wire, Class 1 EAPL

Original price was: ₹9,100.00.Current price is: ₹7,280.00. Excl. GST
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SKU: EMS-15C

AV-41V DIGITAL VOLT METER 48 X 48 X 46 MULTISPAN

Original price was: ₹930.00.Current price is: ₹651.00. Excl. GST
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SKU: AV-41V

Best Seller

XB5AW84M5N | ill double-head push button, Harmony XB5N XB7N, plastic, 22mm, 1 green flush + 1 red projecting, marked, 230V AC, 1NO 1NC – Schneider Electric

Original price was: ₹1,324.00.Current price is: ₹714.96. Excl. GST
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SKU: XB5AW84M5N

CPX101SW1M_WE | ClipsalX Antiviral-10A 1 Way Switch – Schneider Electric

Original price was: ₹135.00.Current price is: ₹51.30. Excl. GST
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SKU: CPX101SW1M_WE

A9HMES04 | Acti 9 – metal enclosures – single door – 4 modules – Schneider Electric

Original price was: ₹1,102.00.Current price is: ₹407.74. Excl. GST
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SKU: A9HMES04

XB5AJ53N | Selector switch, Harmony XB5N XB7N, plastic, black, 22mm, long handle, 3 position, spring return to middle, 2 NO – Schneider Electric

Original price was: ₹544.00.Current price is: ₹293.76. Excl. GST
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SKU: XB5AJ53N

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Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.

A client that's unhappy for a reason is a problem, a client that's unhappy though he or her can't quite put a finger on it is worse. Chances are there wasn't collaboration, communication, and checkpoints, there wasn't a process agreed upon or specified with the granularity required. It's content strategy gone awry right from the start. If that's what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.