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LED DOWN LIGHT CONCEALED 9W ROUND ALUMINIUM BODY – Opulus, Cool White

109.00 Excl. GST
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LED LINO 6W CONCEALED ROUND – Opulus, Cool White

84.00 Excl. GST
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Wipro Garnet T8 20W LED Tube Light – 4Ft, Cool White (6500K) | Energy-Efficient & Long-Lasting | Model D642065

Original price was: ₹490.00.Current price is: ₹256.90. Excl. GST
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SKU: D642065

Wipro Garnet 50M Neon LED Strip Light, 120 LEDs/mtr, Blue, IP65 Waterproof, Flexible Strip Light for Outdoor & Indoor Decoration (Diwali, Christmas), Model DF82880

Original price was: ₹17,990.00.Current price is: ₹10,154.90. Excl. GST
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SKU: DF82880

Wipro Garnet FloodLight – 50W | D915065

Original price was: ₹5,000.00.Current price is: ₹1,849.00. Excl. GST
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SKU: D915065-1

Contactors

CA3KN31BD | TeSys K control relay – 3 NO + 1 NC – <= 690 V - 24 V DC standard coil - Schneider Electric

Original price was: ₹2,685.00.Current price is: ₹1,288.80. Excl. GST
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SKU: CA3KN31BD

MNX Contactor 12A 3P 415V AC In Built 1NC AC-3 110V AC Coil 50/60 Hz | L&T – CS94109AOOO

Original price was: ₹1,210.00.Current price is: ₹726.00. Excl. GST
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SKU: CS94109AOOO

LC1E50M7 | Easy TeSys contactor 3P(3 NO) – AC-3 – <= 440 V 50A - 220 V AC coil - Schneider Electric

Original price was: ₹10,895.00.Current price is: ₹4,358.00. Excl. GST
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SKU: LC1E50M7

LAEX12M7 | EasyPact TVS coil 220 VAC 50/60 Hz spare part for LC1E25 – Schneider Electric

Original price was: ₹1,805.00.Current price is: ₹758.10. Excl. GST
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SKU: LAEX12M7

ML Contactor 40A 3P 415V AC In Built 2NO+2NC AC-3 440V AC 50 Hz | L&T – SS90721POOO

Original price was: ₹13,530.00.Current price is: ₹9,200.40. Excl. GST
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SKU: SS90721POOO

EZEAX | auxiliary contact – for Easypact EZ250 – Schneider Electric

Original price was: ₹1,520.00.Current price is: ₹790.40. Excl. GST
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SKU: EZEAX

DN0C MCCB 100 4P 415V AC 25kA Thermal Magnetic 50/60 Hz | L&T – CM91712OOKOOG

Original price was: ₹13,400.00.Current price is: ₹6,164.00. Excl. GST
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SKU: CM91712OOKOOG

DN3-630D MCCB 630 3P 415V AC 36kA MTX2.0 50/60 Hz | L&T – CM93005OOOOAG

Original price was: ₹68,300.00.Current price is: ₹31,418.00. Excl. GST
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SKU: CM93005OOOOAG

80A 3P 16KA TM Optium 2.0 Adj F1 MCCB – Indoasian

Original price was: ₹5,614.00.Current price is: ₹2,807.00. Excl. GST
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SKU: 830227

DC-14 DIGITAL DC AMP & VOLT METER 96 X 96 X 54 MULTISPAN

Original price was: ₹2,125.00.Current price is: ₹1,487.50. Excl. GST
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SKU: DC-14

30002055 | EM7230 Demand controller Cl 1.0 RS485 – Schneider Electric

Original price was: ₹51,396.00.Current price is: ₹37,519.08. Excl. GST
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SKU: 30002055

PF-13 THREE PHASE POWER FACTOR METER 96 X 96 X 43 MULTISPAN

Original price was: ₹2,475.00.Current price is: ₹1,732.50. Excl. GST
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SKU: PF-13

MFM-15 THREE PHASE MULTIFUNCTION METER 96 X 96 X 54 MULTISPAN

Original price was: ₹4,705.00.Current price is: ₹3,293.50. Excl. GST
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SKU: MFM-15

AV-14DA DIGITAL DC AMPERE METER 96 X 96 X 40 MULTISPAN

Original price was: ₹1,155.00.Current price is: ₹808.50. Excl. GST
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SKU: AV-14DA

Best Seller

XB5AW84M5N | ill double-head push button, Harmony XB5N XB7N, plastic, 22mm, 1 green flush + 1 red projecting, marked, 230V AC, 1NO 1NC – Schneider Electric

Original price was: ₹1,324.00.Current price is: ₹714.96. Excl. GST
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SKU: XB5AW84M5N

CPX101SW1M_WE | ClipsalX Antiviral-10A 1 Way Switch – Schneider Electric

Original price was: ₹135.00.Current price is: ₹51.30. Excl. GST
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SKU: CPX101SW1M_WE

A9HMES04 | Acti 9 – metal enclosures – single door – 4 modules – Schneider Electric

Original price was: ₹1,102.00.Current price is: ₹407.74. Excl. GST
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SKU: A9HMES04

XB5AJ53N | Selector switch, Harmony XB5N XB7N, plastic, black, 22mm, long handle, 3 position, spring return to middle, 2 NO – Schneider Electric

Original price was: ₹544.00.Current price is: ₹293.76. Excl. GST
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SKU: XB5AJ53N

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Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.

A client that's unhappy for a reason is a problem, a client that's unhappy though he or her can't quite put a finger on it is worse. Chances are there wasn't collaboration, communication, and checkpoints, there wasn't a process agreed upon or specified with the granularity required. It's content strategy gone awry right from the start. If that's what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.