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Wipro Garnet FloodLight – 30W | D913065

Original price was: ₹2,250.00.Current price is: ₹1,421.50. Excl. GST
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SKU: D913065-1

4ft LED TUBE LIGHT BATTEN (Integrated Driver) – Opulus, colour – Warm White, wattage – 22W

122.00 Excl. GST
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LED FLOOD LIGHT (STAR) – Opulus, wattage – 150W, colour – Warm White

2,266.00 Excl. GST
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4ft LED TUBE LIGHT BATTEN (Integrated Driver) – Opulus, colour – Green, wattage – 22W

122.00 Excl. GST
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Contactors

LC1K1201F7 | TeSys K contactor – 3P – AC-3 <= 440 V 12 A - 1 NC aux. - 110 V AC coil - Schneider Electric

Original price was: ₹1,935.00.Current price is: ₹812.70. Excl. GST
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SKU: LC1K1201F7

LC1D40AF7 | TeSys D contactor – 3P(3 NO) – AC-3 – <= 440 V 40 A - 110 V AC 50/60 Hz coil - Schneider Electric

Original price was: ₹9,835.00.Current price is: ₹3,934.00. Excl. GST
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SKU: LC1D40AF7

LC1E32008M5WBIN | Easy TeSys contactor 4P CTR 16A AC1(2NO+2NC)220V 50Hz WB – Schneider Electric

Original price was: ₹8,480.00.Current price is: ₹3,816.00. Excl. GST
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SKU: LC1E32008M5WBIN

LC1E3810N5 | Easy TeSys contactor 3P(3 NO) – AC-3 – <= 440 V 38A - 415 V AC coil - Schneider Electric

Original price was: ₹6,670.00.Current price is: ₹2,668.00. Excl. GST
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SKU: LC1E3810N5

LC1D25U7 | TeSys D contactor – 3P(3 NO) – AC-3 – <= 440 V 25 A - 250 V AC coil - Schneider Electric

Original price was: ₹3,545.00.Current price is: ₹1,488.90. Excl. GST
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SKU: LC1D25U7

DN2S MCCB 250 4P 415V AC 70kA MTX2.0 50/60 Hz | L&T – CM92161OOOOAG

Original price was: ₹84,600.00.Current price is: ₹38,916.00. Excl. GST
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SKU: CM92161OOOOAG

DN2S MCCB 250 3P 415V AC 70kA Thermal Magnetic 50/60 Hz | L&T – CM92003OOP1OG

Original price was: ₹47,300.00.Current price is: ₹21,758.00. Excl. GST
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SKU: CM92003OOP1OG

200A 3P 16KA TM Optium 1.0 Fixed F2 MCCB – Indoasian

Original price was: ₹9,836.00.Current price is: ₹4,918.00. Excl. GST
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SKU: 830091

33623 | connection accessories, Compact NS 630b/1600, Masterpact NT 06/16, spreaders, 95 mm pitch, front/rear connections, 4P – Schneider Electric

Original price was: ₹19,990.00.Current price is: ₹10,594.70. Excl. GST
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SKU: 33623

800A 3P 50KA TM Optium 2.0 Adj F5 MCCB – Indoasian

Original price was: ₹44,760.00.Current price is: ₹22,380.00. Excl. GST
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SKU: 830416

30000409 | ELF3234-3 1.0 – Schneider Electric

Original price was: ₹7,336.00.Current price is: ₹5,868.80. Excl. GST
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SKU: 30000409

AV-22 DIGITAL AMPERE + VOLT METER 72 X 72 X 60 MULTISPAN

Original price was: ₹1,290.00.Current price is: ₹903.00. Excl. GST
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SKU: AV-22

DTT-1000 TIME TOTALISER / HOUR METER MULTISPAN

Original price was: ₹1,360.00.Current price is: ₹952.00. Excl. GST
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SKU: DTT-1000

30000621 | ELF3234 0.5 – Schneider Electric

Original price was: ₹7,859.00.Current price is: ₹6,287.20. Excl. GST
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SKU: 30000621

PM-11 AC Meter SINGLE PHASE MULTIFUNCTION METER 96 X 96 X 54 MULTISPAN

Original price was: ₹2,860.00.Current price is: ₹2,002.00. Excl. GST
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SKU: PM-11 AC Meter

Best Seller

XB5AW84M5N | ill double-head push button, Harmony XB5N XB7N, plastic, 22mm, 1 green flush + 1 red projecting, marked, 230V AC, 1NO 1NC – Schneider Electric

Original price was: ₹1,324.00.Current price is: ₹714.96. Excl. GST
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SKU: XB5AW84M5N

CPX101SW1M_WE | ClipsalX Antiviral-10A 1 Way Switch – Schneider Electric

Original price was: ₹135.00.Current price is: ₹51.30. Excl. GST
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SKU: CPX101SW1M_WE

A9HMES04 | Acti 9 – metal enclosures – single door – 4 modules – Schneider Electric

Original price was: ₹1,102.00.Current price is: ₹407.74. Excl. GST
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SKU: A9HMES04

XB5AJ53N | Selector switch, Harmony XB5N XB7N, plastic, black, 22mm, long handle, 3 position, spring return to middle, 2 NO – Schneider Electric

Original price was: ₹544.00.Current price is: ₹293.76. Excl. GST
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SKU: XB5AJ53N

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Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.

A client that's unhappy for a reason is a problem, a client that's unhappy though he or her can't quite put a finger on it is worse. Chances are there wasn't collaboration, communication, and checkpoints, there wasn't a process agreed upon or specified with the granularity required. It's content strategy gone awry right from the start. If that's what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.