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4ft LED TUBE LIGHT BATTEN (Integrated Driver) – Opulus, colour – White, wattage – 36W

299.00 Excl. GST
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LED ROPE LIGHT (Polaris) 7W Per METER – Opulus, Cool White

2,985.00 Excl. GST
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LED LINO 6W CONCEALED ROUND – Opulus, Cool White

84.00 Excl. GST
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Wipro 3W Garnet Mini Spotlights – Red, 3W | D340395

Original price was: ₹340.00.Current price is: ₹303.40. Excl. GST
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SKU: D340395

LED STREET LIGHT – Opulus, wattage – 90W, colour – Warm White

1,900.00 Excl. GST
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Contactors

MCX Contactor 25A 4P 415V AC AC-1 110V AC Coil 50/60 Hz | L&T – CS97010AOOO

Original price was: ₹1,320.00.Current price is: ₹792.00. Excl. GST
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SKU: CS97010AOOO

LA7K0064 | TeSys K thermal overload relays – terminal block – LA7K – Schneider Electric

Original price was: ₹1,495.00.Current price is: ₹672.75. Excl. GST
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SKU: LA7K0064

LC1D50ABD | TeSys D contactor – 3P(3 NO) – AC-3 – <= 440 V 50 A - 24 V DC standard coil - Schneider Electric

Original price was: ₹20,640.00.Current price is: ₹9,288.00. Excl. GST
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SKU: LC1D50ABD

LADN10 | Auxiliary contact block, TeSys D, 1NO, front mounting, screw clamp terminals – Schneider Electric

Original price was: ₹545.00.Current price is: ₹468.70. Excl. GST
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SKU: LADN10

LC1D09BD | TeSys D contactor – 3P(3 NO) – AC-3 – <= 440 V 9 A - 24 V DC coil - Schneider Electric

Original price was: ₹3,255.00.Current price is: ₹1,367.10. Excl. GST
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SKU: LC1D09BD

125A 4P 16KA TM Optium 1.0 Fixed F1 MCCB – Indoasian

Original price was: ₹9,350.00.Current price is: ₹4,675.00. Excl. GST
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SKU: 830023

DU250 MCCB 160A 4P 415V AC 36kA Thermal Magnetic 50/60 Hz | L&T – CM98065OOMO

Original price was: ₹12,800.00.Current price is: ₹7,680.00. Excl. GST
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SKU: CM98065OOMO

EZC250H4200 | circuit breaker Easypact EZC250H – TMD – 200 A – 4 poles 3d – Schneider Electric

Original price was: ₹23,600.00.Current price is: ₹11,800.00. Excl. GST
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SKU: EZC250H4200

LV500605 | Shunt trip release MX, EasyPact CVS800…1250A – Schneider Electric

Original price was: ₹3,270.00.Current price is: ₹1,700.40. Excl. GST
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SKU: LV500605

DN3-400N MCCB 400 4P 415V AC 50kA MTX2.0 50/60 Hz | L&T – CM93004OOOOAG

Original price was: ₹78,200.00.Current price is: ₹35,972.00. Excl. GST
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SKU: CM93004OOOOAG

MFM-5M (DIN RAIL) THREE PHASE MULTIFUNCTION METER 90.5 X 88 X 62 MULTISPAN

Original price was: ₹4,950.00.Current price is: ₹3,465.00. Excl. GST
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SKU: MFM-5M (DIN RAIL)

PF-13 THREE PHASE POWER FACTOR METER 96 X 96 X 43 MULTISPAN

Original price was: ₹2,475.00.Current price is: ₹1,732.50. Excl. GST
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SKU: PF-13

DTT-56G TIME TOTALISER / HOUR METER 36 X 62 X 63 MULTISPAN

Original price was: ₹1,360.00.Current price is: ₹952.00. Excl. GST
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SKU: DTT-56G

AMP-23 THREE PHASE AMPERE & VOLTMETER 72 X 72 X 45 MULTISPAN

Original price was: ₹1,375.00.Current price is: ₹962.50. Excl. GST
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SKU: AMP-23

METSEEM6436HCL10RS | CONZERV EM6436H VAF PF P&E RS485 CL 1.0 – Schneider Electric

Original price was: ₹11,873.00.Current price is: ₹4,986.66. Excl. GST
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SKU: METSEEM6436HCL10RS

Best Seller

XB5AW84M5N | ill double-head push button, Harmony XB5N XB7N, plastic, 22mm, 1 green flush + 1 red projecting, marked, 230V AC, 1NO 1NC – Schneider Electric

Original price was: ₹1,324.00.Current price is: ₹714.96. Excl. GST
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SKU: XB5AW84M5N

CPX101SW1M_WE | ClipsalX Antiviral-10A 1 Way Switch – Schneider Electric

Original price was: ₹135.00.Current price is: ₹51.30. Excl. GST
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SKU: CPX101SW1M_WE

A9HMES04 | Acti 9 – metal enclosures – single door – 4 modules – Schneider Electric

Original price was: ₹1,102.00.Current price is: ₹407.74. Excl. GST
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SKU: A9HMES04

XB5AJ53N | Selector switch, Harmony XB5N XB7N, plastic, black, 22mm, long handle, 3 position, spring return to middle, 2 NO – Schneider Electric

Original price was: ₹544.00.Current price is: ₹293.76. Excl. GST
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SKU: XB5AJ53N

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Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.

A client that's unhappy for a reason is a problem, a client that's unhappy though he or her can't quite put a finger on it is worse. Chances are there wasn't collaboration, communication, and checkpoints, there wasn't a process agreed upon or specified with the granularity required. It's content strategy gone awry right from the start. If that's what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.