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LED FLOOD LIGHT (LEO) – Opulus, wattage – 200W, colour – Warm White

3,393.00 Excl. GST
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LED STRIP LIGHT – Opulus, wattage – 24W, colour – Red

251.00 Excl. GST
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LED 7″ EDGELIT DOWN LIGHT 15W (Round / Square) – Opulus, colour – White, Shape – Round

373.00 Excl. GST
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Wipro 10 Amp LED Strip Driver, 12V DC Output, LED Strip Connector for Indoor Strip Light, Model HD1100

Original price was: ₹2,190.00.Current price is: ₹1,071.90. Excl. GST
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SKU: HD1100

LED 6″ EDGELIT DOWN LIGHT (Round / Square) – Opulus, colour – Warm White, wattage – 15W, Shape – Round

299.00 Excl. GST
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Contactors

LX9FG110 | TeSys F – specific contactor coil – 110…115 V AC 40…400 Hz low consumption – Schneider Electric

Original price was: ₹10,565.00.Current price is: ₹6,127.70. Excl. GST
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SKU: LX9FG110

MNX Contactor 9A 3P 415V AC In Built 1NO AC-3 240V AC Coil 50/60 Hz | L&T – CS94106BOOO

Original price was: ₹1,050.00.Current price is: ₹630.00. Excl. GST
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SKU: CS94106BOOO

MCX Contactor 200A 4P 415V AC In Built 2NO+2NC AC-1 415V AC Coil 50/60 Hz (CS97020DOOO) | L&T – CS97020DOOO

Original price was: ₹21,630.00.Current price is: ₹12,978.00. Excl. GST
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SKU: CS97020DOOO

LC1E1801B7 | Easy TeSys contactor 3P(3 NO) – AC-3 – <= 440 V 18A - 24 V AC coil - Schneider Electric

Original price was: ₹2,005.00.Current price is: ₹842.10. Excl. GST
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SKU: LC1E1801B7

LC1DT32P7 | TeSys D contactor – 4P(4 NO) – AC-1 – <= 440 V 32 A - 230 V AC 50/60 Hz coil - Schneider Electric

Original price was: ₹5,035.00.Current price is: ₹1,510.50. Excl. GST
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DN3-400D MCCB 320 4P 415V AC 36kA Thermal Magnetic 50/60 Hz | L&T – CM94105OOQ1OG

Original price was: ₹50,200.00.Current price is: ₹23,092.00. Excl. GST
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SKU: CM94105OOQ1OG

EZC400H4400N | circuit breaker Easypact EZC400H – TMD – 400 A – 4 poles 3d – Schneider Electric

Original price was: ₹40,730.00.Current price is: ₹20,365.00. Excl. GST
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SKU: EZC400H4400N

315A 3P 36KA TM Optium 1.0 Fixed F4 MCCB – Indoasian

Original price was: ₹24,972.00.Current price is: ₹12,486.00. Excl. GST
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SKU: 830165

16A 4P 36KA TM Optium 1.0 Fixed F1 MCCB – Indoasian

Original price was: ₹8,910.00.Current price is: ₹4,455.00. Excl. GST
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SKU: 830075

EMS-12a | Volt Meter, Size 96×48, 3Phase 4Wire, Class 1 EAPL

Original price was: ₹880.00.Current price is: ₹704.00. Excl. GST
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SKU: EMS-12a

FRQ-31 SINGLE PHASE FREQUENCY METER 48 X 96 X 26 MULTISPAN

Original price was: ₹1,055.00.Current price is: ₹738.50. Excl. GST
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SKU: FRQ-31

30002565 | EM1200 Energy meter Cl 1.0 RS485 LCD – Schneider Electric

Original price was: ₹4,685.00.Current price is: ₹2,342.50. Excl. GST
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SKU: 30002565

METSEEM6400NGRSCL2 | Conzerv Power and Energy meter – inst., pulse, RS485, THD, 15th Har, Class 0.2 – Schneider Electric

Original price was: ₹34,725.00.Current price is: ₹14,584.50. Excl. GST
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SKU: METSEEM6400NGRSCL2

AV-21V DIGITAL VOLT METER 72 X 72 X 36 MULTISPAN

Original price was: ₹930.00.Current price is: ₹651.00. Excl. GST
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SKU: AV-21V

Best Seller

XB5AW84M5N | ill double-head push button, Harmony XB5N XB7N, plastic, 22mm, 1 green flush + 1 red projecting, marked, 230V AC, 1NO 1NC – Schneider Electric

Original price was: ₹1,324.00.Current price is: ₹714.96. Excl. GST
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SKU: XB5AW84M5N

CPX101SW1M_WE | ClipsalX Antiviral-10A 1 Way Switch – Schneider Electric

Original price was: ₹135.00.Current price is: ₹51.30. Excl. GST
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SKU: CPX101SW1M_WE

A9HMES04 | Acti 9 – metal enclosures – single door – 4 modules – Schneider Electric

Original price was: ₹1,102.00.Current price is: ₹407.74. Excl. GST
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SKU: A9HMES04

XB5AJ53N | Selector switch, Harmony XB5N XB7N, plastic, black, 22mm, long handle, 3 position, spring return to middle, 2 NO – Schneider Electric

Original price was: ₹544.00.Current price is: ₹293.76. Excl. GST
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SKU: XB5AJ53N

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Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.

A client that's unhappy for a reason is a problem, a client that's unhappy though he or her can't quite put a finger on it is worse. Chances are there wasn't collaboration, communication, and checkpoints, there wasn't a process agreed upon or specified with the granularity required. It's content strategy gone awry right from the start. If that's what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.