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LED STREET LIGHT – Opulus, wattage – 150W, colour – Warm White

4,071.00 Excl. GST
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Wipro Garnet 9W Round LED Wave Spotlight – Cool White (6500K), 720 Lumens | 60° Beam Angle, 100mm Cutout | Adjustable Design, Recessed Tiltable Downlighter for False Ceiling | Pack of 1 | Model DG50965

Original price was: ₹690.00.Current price is: ₹300.90. Excl. GST
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SKU: DG50965

LED HI-BAY LIGHT – Opulus, wattage – 200W, colour – Cool White

4,702.00 Excl. GST
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LED DOWN LIGHT CONCEALED 9W ROUND ALUMINIUM BODY – Opulus, Cool White

109.00 Excl. GST
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Contactors

LP1K09008BD | TeSys K contactor – 4P (2 NO + 2 NC) – AC-1 <= 440 V 20 A - 24 V DC coil - Schneider Electric

Original price was: ₹5,655.00.Current price is: ₹2,827.50. Excl. GST
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SKU: LP1K09008BD

CAD50F7 | TeSys D control relay – 5 NO – <= 690 V - 110 V AC standard coil - Schneider Electric

Original price was: ₹2,065.00.Current price is: ₹929.25. Excl. GST
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SKU: CAD50F7

MCX Contactor 500A 4P 415V AC In Built 2NO+2NC AC-1 240V AC Coil 50/60 Hz | L&T – CS97026BOOO

Original price was: ₹84,770.00.Current price is: ₹50,862.00. Excl. GST
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SKU: CS97026BOOO

LC1D40AF7 | TeSys D contactor – 3P(3 NO) – AC-3 – <= 440 V 40 A - 110 V AC 50/60 Hz coil - Schneider Electric

Original price was: ₹9,835.00.Current price is: ₹3,934.00. Excl. GST
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SKU: LC1D40AF7

LC1K1610B7 | TeSys K contactor – 3P – AC-3 <= 440 V 16 A - 1 NO aux. - 24 V AC coil - Schneider Electric

Original price was: ₹2,285.00.Current price is: ₹959.70. Excl. GST
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SKU: LC1K1610B7

160A 3P 36KA TM Optium 2.0 Adj F3 MCCB – Indoasian

Original price was: ₹14,034.00.Current price is: ₹7,017.00. Excl. GST
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SKU: 830314

C63F36E630 | NSX630F 36kA AC 3P3D 630A 6.3E – Schneider Electric

Original price was: ₹135,700.00.Current price is: ₹70,564.00. Excl. GST
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SKU: C63F36E630

LV510936 | circuit breaker EasyPact CVS100BS, 25 kA at 415 VAC, 63 A rating thermal magnetic TM-D trip unit, 3P 3d – Schneider Electric

Original price was: ₹8,630.00.Current price is: ₹3,624.60. Excl. GST
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SKU: LV510936

125A 3P 50KA TM Optium 2.0 Adj F3 MCCB – Indoasian

Original price was: ₹12,696.00.Current price is: ₹6,348.00. Excl. GST
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SKU: 830353

PM-11 AC Meter SINGLE PHASE MULTIFUNCTION METER 96 X 96 X 54 MULTISPAN

Original price was: ₹2,860.00.Current price is: ₹2,002.00. Excl. GST
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SKU: PM-11 AC Meter

30002365 | EasyLogic – Digital Panel Meter DM1110 – Ampermeter – single phase – Schneider Electric

Original price was: ₹1,468.00.Current price is: ₹734.00. Excl. GST
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SKU: 30002365

EPM-14 THREE PHASE ENERGY (KWH) METER 96 X 96 X 54 MULTISPAN

Original price was: ₹3,450.00.Current price is: ₹2,415.00. Excl. GST
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SKU: EPM-14

EMS-11 | Ammeter, Size 96×96, 3Phase 4Wire, Class 1 EAPL

Original price was: ₹1,260.00.Current price is: ₹1,008.00. Excl. GST
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SKU: EMS-11240

EMS-13 | Frequency Meter, Size 96×96, 3Phase 4Wire EAPL

Original price was: ₹1,210.00.Current price is: ₹968.00. Excl. GST
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SKU: EMS-13110

Best Seller

XB5AW84M5N | ill double-head push button, Harmony XB5N XB7N, plastic, 22mm, 1 green flush + 1 red projecting, marked, 230V AC, 1NO 1NC – Schneider Electric

Original price was: ₹1,324.00.Current price is: ₹714.96. Excl. GST
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SKU: XB5AW84M5N

CPX101SW1M_WE | ClipsalX Antiviral-10A 1 Way Switch – Schneider Electric

Original price was: ₹135.00.Current price is: ₹51.30. Excl. GST
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SKU: CPX101SW1M_WE

A9HMES04 | Acti 9 – metal enclosures – single door – 4 modules – Schneider Electric

Original price was: ₹1,102.00.Current price is: ₹407.74. Excl. GST
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SKU: A9HMES04

XB5AJ53N | Selector switch, Harmony XB5N XB7N, plastic, black, 22mm, long handle, 3 position, spring return to middle, 2 NO – Schneider Electric

Original price was: ₹544.00.Current price is: ₹293.76. Excl. GST
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SKU: XB5AJ53N

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Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.

A client that's unhappy for a reason is a problem, a client that's unhappy though he or her can't quite put a finger on it is worse. Chances are there wasn't collaboration, communication, and checkpoints, there wasn't a process agreed upon or specified with the granularity required. It's content strategy gone awry right from the start. If that's what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.