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Wipro Garnet 12W Round Downlight for Junction Box – Cool White (6500K), Glare-Free Design | Recessed Downlighter for False Ceiling | 75mm Cutout, 110x48mm Dimension | Pack of 1 | Model D521265

Original price was: ₹550.00.Current price is: ₹236.50. Excl. GST
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SKU: D521265

LED FLOOD LIGHT (LEO) – Opulus, wattage – 200W, colour – Warm White

3,393.00 Excl. GST
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Wipro Garnet 20W LED Batten – 3Ft, Warm White | Energy-Efficient & Sleek Design | Model D572065

Original price was: ₹550.00.Current price is: ₹125.50. Excl. GST
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SKU: D572065

Wipro Garnet Profile Strip 12v – Cove Lighting 5 Meter, Led/Meter 240, Warm White | DF42827

Original price was: ₹3,690.00.Current price is: ₹1,535.90. Excl. GST
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SKU: DF42827

Wipro Garnet Aluminium Batten – Natural White, 20W, 1136MM | D552040

Original price was: ₹575.00.Current price is: ₹454.75. Excl. GST
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SKU: D552040

Contactors

MCX Contactor 16A 4P 415V AC AC-1 415V AC Coil 50/60 Hz | L&T – CS97009DOOO

Original price was: ₹1,270.00.Current price is: ₹762.00. Excl. GST
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SKU: CS97009DOOO

LXD3N7 | TeSys D – contactor coil – LXD3 – 415 V AC 50/60 Hz for 40… 65 A contactor – Schneider Electric

Original price was: ₹4,970.00.Current price is: ₹2,733.50. Excl. GST
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SKU: LXD3N7

LAEB3 | EasyPact TVS – terminal block – LRE322…E365 – Schneider Electric

Original price was: ₹1,995.00.Current price is: ₹1,695.75. Excl. GST
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SKU: LAEB3

MCX Contactor 80A 4P 415V AC AC-1 220V AC Coil 50/60 Hz | L&T – CS97015KOOO

Original price was: ₹8,220.00.Current price is: ₹4,932.00. Excl. GST
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SKU: CS97015KOOO

LC1DT40E7 | TeSys D contactor – 4P(4 NO) – AC-1 – <= 440 V 40 A - 48 V AC 50/60 Hz coil - Schneider Electric

Original price was: ₹7,485.00.Current price is: ₹3,592.80. Excl. GST
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SKU: LC1DT40E7

DN0C MCCB 100 3P 415V AC 25kA Thermal Magnetic 50/60 Hz | L&T – CM91612OOKOOG

Original price was: ₹9,540.00.Current price is: ₹4,388.40. Excl. GST
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SKU: CM91612OOKOOG

DN0-125D MCCB 125 3P 415V AC 36kA Thermal Magnetic 50/60 Hz | L&T – CM90680OOLOOG

Original price was: ₹11,400.00.Current price is: ₹5,472.00. Excl. GST
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SKU: CM90680OOLOOG

DN2S MCCB 160 4P 415V AC 70kA Thermal Magnetic 50/60 Hz | L&T – CM92102OOM1OG

Original price was: ₹45,200.00.Current price is: ₹20,792.00. Excl. GST
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SKU: CM92102OOM1OG

DN0D MCCB 63 4P 415V AC 36kA Thermal Magnetic 50/60 Hz | L&T – CM97919OOH2OG

Original price was: ₹12,900.00.Current price is: ₹6,192.00. Excl. GST
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SKU: CM97919OOH2OG

25A 4P 36KA TM Optium 1.0 Fixed F1 MCCB – Indoasian

Original price was: ₹8,910.00.Current price is: ₹4,455.00. Excl. GST
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SKU: 830076

EMS-11s | Single Phase Ammeter, Size 96×96, Class 1 EAPL

Original price was: ₹1,050.00.Current price is: ₹840.00. Excl. GST
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SKU: EMS-11s

30000859 | ELF3234 1.0 – Schneider Electric

Original price was: ₹6,286.00.Current price is: ₹5,028.80. Excl. GST
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SKU: 30000859

EMS-15C | Maximum Demand Controller, 3Phase 4Wire, Class 1 EAPL

Original price was: ₹9,100.00.Current price is: ₹7,280.00. Excl. GST
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SKU: EMS-15C

AVF-29T AVF METER 72 X 72 X 45 MULTISPAN

Original price was: ₹2,070.00.Current price is: ₹1,449.00. Excl. GST
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SKU: AVF-29T

AMP-23 THREE PHASE AMPERE & VOLTMETER 72 X 72 X 45 MULTISPAN

Original price was: ₹1,375.00.Current price is: ₹962.50. Excl. GST
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SKU: AMP-23

Best Seller

XB5AW84M5N | ill double-head push button, Harmony XB5N XB7N, plastic, 22mm, 1 green flush + 1 red projecting, marked, 230V AC, 1NO 1NC – Schneider Electric

Original price was: ₹1,324.00.Current price is: ₹714.96. Excl. GST
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SKU: XB5AW84M5N

CPX101SW1M_WE | ClipsalX Antiviral-10A 1 Way Switch – Schneider Electric

Original price was: ₹135.00.Current price is: ₹51.30. Excl. GST
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SKU: CPX101SW1M_WE

A9HMES04 | Acti 9 – metal enclosures – single door – 4 modules – Schneider Electric

Original price was: ₹1,102.00.Current price is: ₹407.74. Excl. GST
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SKU: A9HMES04

XB5AJ53N | Selector switch, Harmony XB5N XB7N, plastic, black, 22mm, long handle, 3 position, spring return to middle, 2 NO – Schneider Electric

Original price was: ₹544.00.Current price is: ₹293.76. Excl. GST
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SKU: XB5AJ53N

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Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.

A client that's unhappy for a reason is a problem, a client that's unhappy though he or her can't quite put a finger on it is worse. Chances are there wasn't collaboration, communication, and checkpoints, there wasn't a process agreed upon or specified with the granularity required. It's content strategy gone awry right from the start. If that's what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.