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Wipro Garnet 52W LED Batten – Cool Daylight (6500K), 5200 Lumens | Aluminium Body | Energy-Efficient Tube Light for Home, Office & Commercial Use | Pack of 1 | Model D535265

Original price was: ₹1,590.00.Current price is: ₹698.90. Excl. GST
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SKU: D535265

LED FLOOD LIGHT (STAR) – Opulus, wattage – 150W, colour – Cool White

2,266.00 Excl. GST
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LED HI-BAY LIGHT – Opulus, wattage – 70W, colour – Cool White

2,565.00 Excl. GST
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SURFACE RING CDL DOWN LIGHT (Round/Square) – Opulus, wattage – 18W, Shape – Round

88.00 Excl. GST
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SURFACE RING CDL DOWN LIGHT (Round/Square) – Opulus, wattage – 12W, Shape – Square

61.00 Excl. GST
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Contactors

MNX Contactor 250A 3P 415V AC AC-3 240V AC Coil 50/60 Hz | L&T – CS94141BOOO

Original price was: ₹46,070.00.Current price is: ₹22,113.60. Excl. GST
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SKU: CS94141BOOO

MCX Contactor 25A 4P 415V AC AC-1 110V AC Coil 50/60 Hz | L&T – CS97010AOOO

Original price was: ₹1,320.00.Current price is: ₹792.00. Excl. GST
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SKU: CS97010AOOO

LC1E18008M5WBIN | Easy TeSys contactor 4P CTR 40A AC1(2NO+2NC)220V 50Hz WB – Schneider Electric

Original price was: ₹2,515.00.Current price is: ₹1,131.75. Excl. GST
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SKU: LC1E18008M5WBIN

LAEN40 | EasyPact TVS – auxiliary contact block – 4 NO – screw-clamps terminals – Schneider Electric

Original price was: ₹845.00.Current price is: ₹354.90. Excl. GST
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SKU: LAEN40

MX0 Mini Control contactor 4A 4P 415V AC 4NC AC-15 110V DC Coil | L&T – CS940441OOO

Original price was: ₹1,970.00.Current price is: ₹1,339.60. Excl. GST
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SKU: CS940441OOO

200A 3P 36KA TM Optium 1.0 Fixed F2 MCCB – Indoasian

Original price was: ₹14,168.00.Current price is: ₹7,084.00. Excl. GST
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SKU: 830111

DN0SD MCCB 63 4P 415V AC – SD 50/60 Hz | L&T – CM90717OOHO

Original price was: ₹9,900.00.Current price is: ₹4,752.00. Excl. GST
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SKU: CM90717OOHO

LV431541 | motor mechanism, MT 250, Compact NSX250, PowerPact Multistandard J, 220 VAC to 240 VAC 50/60 Hz, 208 VAC to 277 VAC 60 Hz – Schneider Electric

Original price was: ₹37,410.00.Current price is: ₹19,453.20. Excl. GST
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SKU: LV431541

500A 4P 50KA TM Optium 2.0 Adj F4 MCCB – Indoasian

Original price was: ₹42,896.00.Current price is: ₹21,448.00. Excl. GST
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SKU: 830407

250A 3P 16KA TM Optium 1.0 Fixed F2 MCCB – Indoasian

Original price was: ₹10,854.00.Current price is: ₹5,427.00. Excl. GST
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SKU: 830092

AV-34DV DIGITAL DC VOLT METER 48 X 96 X 66 MULTISPAN

Original price was: ₹1,155.00.Current price is: ₹808.50. Excl. GST
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SKU: AV-34DV

METSEPM8240 | PowerLogic PM8000 – PM8240 Panel mount meter – intermediate metering – Schneider Electric

Original price was: ₹218,413.00.Current price is: ₹159,441.49. Excl. GST
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SKU: METSEPM8240

EMS-12 | Volt Meter, Size 96×96, 3Phase 4Wire, Class 1 EAPL

Original price was: ₹1,210.00.Current price is: ₹968.00. Excl. GST
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SKU: EMS-12240

METSEEM6436HCL10RS | CONZERV EM6436H VAF PF P&E RS485 CL 1.0 – Schneider Electric

Original price was: ₹11,873.00.Current price is: ₹4,986.66. Excl. GST
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SKU: METSEEM6436HCL10RS

AV-41V DIGITAL VOLT METER 48 X 48 X 46 MULTISPAN

Original price was: ₹930.00.Current price is: ₹651.00. Excl. GST
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SKU: AV-41V

Best Seller

XB5AW84M5N | ill double-head push button, Harmony XB5N XB7N, plastic, 22mm, 1 green flush + 1 red projecting, marked, 230V AC, 1NO 1NC – Schneider Electric

Original price was: ₹1,324.00.Current price is: ₹714.96. Excl. GST
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SKU: XB5AW84M5N

CPX101SW1M_WE | ClipsalX Antiviral-10A 1 Way Switch – Schneider Electric

Original price was: ₹135.00.Current price is: ₹51.30. Excl. GST
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SKU: CPX101SW1M_WE

A9HMES04 | Acti 9 – metal enclosures – single door – 4 modules – Schneider Electric

Original price was: ₹1,102.00.Current price is: ₹407.74. Excl. GST
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SKU: A9HMES04

XB5AJ53N | Selector switch, Harmony XB5N XB7N, plastic, black, 22mm, long handle, 3 position, spring return to middle, 2 NO – Schneider Electric

Original price was: ₹544.00.Current price is: ₹293.76. Excl. GST
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SKU: XB5AJ53N

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Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.

A client that's unhappy for a reason is a problem, a client that's unhappy though he or her can't quite put a finger on it is worse. Chances are there wasn't collaboration, communication, and checkpoints, there wasn't a process agreed upon or specified with the granularity required. It's content strategy gone awry right from the start. If that's what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.