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1ft LED TUBE LIGHT BATTEN (Integrated Driver) – Opulus, colour – Warm White, wattage – 5W

102.00 Excl. GST
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Wipro Garnet Streetlight – 50W | D925065

Original price was: ₹4,900.00.Current price is: ₹2,348.00. Excl. GST
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SKU: D925065

4ft LED TUBE LIGHT BATTEN (Integrated Driver) – Opulus, colour – Red, wattage – 22W

122.00 Excl. GST
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LED STRIP LIGHT DRIVER – Opulus, 10Amps

407.00 Excl. GST
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Wipro Garnet 30W LED Track Light, 2500 Lumens, 36° Beam Angle, 360° Rotation, Cool Day White 4000K, High Voltage & Surge Protection (up to 4KV), Model DH53040

Original price was: ₹3,890.00.Current price is: ₹1,771.90. Excl. GST
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SKU: DH53040

Contactors

MNX Contactor 40A 3P 415V AC AC-3 415V AC Coil 50/60 Hz | L&T – CS94190DOOO

Original price was: ₹5,510.00.Current price is: ₹3,306.00. Excl. GST
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SKU: CS94190DOOO

LC1E40008M5WBIN | Easy TeSys contactor 4P CTR 75A AC1(2NO+2NC)220V 50Hz WB – Schneider Electric

Original price was: ₹13,100.00.Current price is: ₹5,895.00. Excl. GST
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SKU: LC1E40008M5WBIN

LC1E3801N5 | Easy TeSys contactor 3P(3 NO) – AC-3 – <= 440 V 38A - 415 V AC coil - Schneider Electric

Original price was: ₹7,995.00.Current price is: ₹3,357.90. Excl. GST
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SKU: LC1E3801N5

ML Contactor 70A 3P 415V AC In Built 2NO+2NC AC-3 110V AC Coil 50 Hz | L&T – SS90910AOOO

Original price was: ₹22,110.00.Current price is: ₹15,034.80. Excl. GST
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SKU: SS90910AOOO

LC1DPKM7 | Capacitor contactor, TeSys D, 30 kVAR at 400 V/50 Hz, coil 220 V AC 50/60 Hz – Schneider Electric

Original price was: ₹22,180.00.Current price is: ₹11,533.60. Excl. GST
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SKU: LC1DPKM7

315A 3P 36KA TM Optium 1.0 Fixed F4 MCCB – Indoasian

Original price was: ₹24,972.00.Current price is: ₹12,486.00. Excl. GST
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SKU: 830165

DN1C MCCB 250 4P 415V AC 25kA Thermal Magnetic 50/60 Hz | L&T – CM90642OOPO

Original price was: ₹31,100.00.Current price is: ₹14,306.00. Excl. GST
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SKU: CM90642OOPO

DU250/DU250C/DN1 MCCB Accessory Direct ROM | L&T – CM98040OOOO

Original price was: ₹1,600.00.Current price is: ₹992.00. Excl. GST
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SKU: CM98040OOOO

INA_3P96472E | circuit breaker, ComPact NS1000N, 3P, 50kA, Micrologic 6.0A, extended rotary handle, front connected – Schneider Electric

Original price was: ₹190,250.00.Current price is: ₹98,930.00. Excl. GST
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SKU: INA_3P96472E

DN3-400D MCCB 400 3P 415V AC 36kA Thermal Magnetic 50/60 Hz | L&T – CM94005OOR1OG

Original price was: ₹41,100.00.Current price is: ₹18,906.00. Excl. GST
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SKU: CM94005OOR1OG

AVH-14 THREE PHASE MULTIFUNCTION METER 96 X 96 X 54 MULTISPAN

Original price was: ₹4,070.00.Current price is: ₹2,849.00. Excl. GST
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SKU: AVH-14

30002385 | EasyLogic – Digital Panel Meter DM3000 – Ampermeter – three phases – Schneider Electric

Original price was: ₹2,334.00.Current price is: ₹1,167.00. Excl. GST
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SKU: 30002385

AV-41V DIGITAL VOLT METER 48 X 48 X 46 MULTISPAN

Original price was: ₹930.00.Current price is: ₹651.00. Excl. GST
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SKU: AV-41V

30002055 | EM7230 Demand controller Cl 1.0 RS485 – Schneider Electric

Original price was: ₹51,396.00.Current price is: ₹37,519.08. Excl. GST
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SKU: 30002055

EMS-12a | Volt Meter, Size 96×48, 3Phase 4Wire, Class 1 EAPL

Original price was: ₹880.00.Current price is: ₹704.00. Excl. GST
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SKU: EMS-12a

Best Seller

XB5AW84M5N | ill double-head push button, Harmony XB5N XB7N, plastic, 22mm, 1 green flush + 1 red projecting, marked, 230V AC, 1NO 1NC – Schneider Electric

Original price was: ₹1,324.00.Current price is: ₹714.96. Excl. GST
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SKU: XB5AW84M5N

CPX101SW1M_WE | ClipsalX Antiviral-10A 1 Way Switch – Schneider Electric

Original price was: ₹135.00.Current price is: ₹51.30. Excl. GST
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SKU: CPX101SW1M_WE

A9HMES04 | Acti 9 – metal enclosures – single door – 4 modules – Schneider Electric

Original price was: ₹1,102.00.Current price is: ₹407.74. Excl. GST
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SKU: A9HMES04

XB5AJ53N | Selector switch, Harmony XB5N XB7N, plastic, black, 22mm, long handle, 3 position, spring return to middle, 2 NO – Schneider Electric

Original price was: ₹544.00.Current price is: ₹293.76. Excl. GST
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SKU: XB5AJ53N

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Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.

A client that's unhappy for a reason is a problem, a client that's unhappy though he or her can't quite put a finger on it is worse. Chances are there wasn't collaboration, communication, and checkpoints, there wasn't a process agreed upon or specified with the granularity required. It's content strategy gone awry right from the start. If that's what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.