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Wipro Garnet Streetlight – 20W | D912065

Original price was: ₹2,500.00.Current price is: ₹1,224.00. Excl. GST
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SKU: D912065

LED 3″ EDGELIT DOWN LIGHT 3W – Opulus, colour – Cool White, Shape – Square

149.00 Excl. GST
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Wipro 5 Amp LED Strip Driver, 12V DC Output, LED Strip Connector for Indoor Strip Light, Model HD1500

Original price was: ₹900.00.Current price is: ₹456.00. Excl. GST
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SKU: HD1500

LED FLOOD LIGHT (STAR) – Opulus, wattage – 300W, colour – Warm White

5,564.00 Excl. GST
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LED TRACK LIGHT COB – Opulus, Design – Black, wattage – 10W, colour – Cool White

570.00 Excl. GST
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Contactors

LC1E80U5 | Easy TeSys contactor 3P(3 NO) – AC-3 – <= 440 V 80A - 240 V AC coil - Schneider Electric

Original price was: ₹19,255.00.Current price is: ₹7,702.00. Excl. GST
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SKU: LC1E80U5

LXD1N7 | TeSys D – contactor coil – LXD1 – 415 V AC 50/60 Hz for 9… 38 A contactor – Schneider Electric

Original price was: ₹1,540.00.Current price is: ₹847.00. Excl. GST
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SKU: LXD1N7

LC1D115F7 | TeSys D contactor – 3P(3 NO) – AC-3 – <= 440 V 115 A - 110 V AC 50/60 Hz coil - Schneider Electric

Original price was: ₹35,050.00.Current price is: ₹14,020.00. Excl. GST
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SKU: LC1D115F7

LC1E95M7 | Easy TeSys contactor 3P(3 NO) – AC-3 – <= 440 V 95A - 220 V AC coil - Schneider Electric

Original price was: ₹23,005.00.Current price is: ₹9,202.00. Excl. GST
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SKU: LC1E95M7

LC1DT60AM7 | TeSys D contactor – 4P(4 NO) – AC-1 – <= 440 V 60 A - 220 V AC 50/60 Hz coil - Schneider Electric

Original price was: ₹24,030.00.Current price is: ₹10,813.50. Excl. GST
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SKU: LC1DT60AM7

C63N42D630 | Circuit breaker, ComPacT NSX630N, 50kA/415VAC, 4 poles, MicroLogic 2.3 trip unit 630A – Schneider Electric

Original price was: ₹93,280.00.Current price is: ₹48,505.60. Excl. GST
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SKU: C63N42D630

DU100H MCCB 20A 3P 415V AC 30kA Thermal Magnetic 50/60 Hz | L&T – CM97894OOC2

Original price was: ₹5,880.00.Current price is: ₹3,528.00. Excl. GST
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SKU: CM97894OOC2

32A 3P 50KA TM Optium 1.0 Fixed F3 MCCB – Indoasian

Original price was: ₹9,012.00.Current price is: ₹4,506.00. Excl. GST
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SKU: 830127

315A 3P 50KA TM Optium 1.0 Fixed F4 MCCB – Indoasian

Original price was: ₹25,702.00.Current price is: ₹12,851.00. Excl. GST
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SKU: 830185

DU400N/DN2/DN3B/DN3/DN4 MCCB Accessory Shunt Release 110/240/415 V AC, 220 V DC | L&T – CM99805OOOO

Original price was: ₹3,410.00.Current price is: ₹2,114.20. Excl. GST
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SKU: CM99805OOOO

AV-14DA DIGITAL DC AMPERE METER 96 X 96 X 40 MULTISPAN

Original price was: ₹1,155.00.Current price is: ₹808.50. Excl. GST
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SKU: AV-14DA

EPM-310 THREE PHASE MULTIFUNCTION METER 48 X 96 X 65 MULTISPAN

Original price was: ₹2,425.00.Current price is: ₹1,697.50. Excl. GST
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SKU: EPM-310

EMS-13 | Frequency Meter, Size 96×96, 3Phase 4Wire EAPL

Original price was: ₹1,210.00.Current price is: ₹968.00. Excl. GST
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SKU: EMS-13110

AV-34DV DIGITAL DC VOLT METER 48 X 96 X 66 MULTISPAN

Original price was: ₹1,155.00.Current price is: ₹808.50. Excl. GST
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SKU: AV-34DV

SNM-03 | Input 5V-1000VDC, Multi function meters RS 485 EAPL

Original price was: ₹5,280.00.Current price is: ₹4,224.00. Excl. GST
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SKU: SNM-03

Best Seller

XB5AW84M5N | ill double-head push button, Harmony XB5N XB7N, plastic, 22mm, 1 green flush + 1 red projecting, marked, 230V AC, 1NO 1NC – Schneider Electric

Original price was: ₹1,324.00.Current price is: ₹714.96. Excl. GST
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SKU: XB5AW84M5N

CPX101SW1M_WE | ClipsalX Antiviral-10A 1 Way Switch – Schneider Electric

Original price was: ₹135.00.Current price is: ₹51.30. Excl. GST
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SKU: CPX101SW1M_WE

A9HMES04 | Acti 9 – metal enclosures – single door – 4 modules – Schneider Electric

Original price was: ₹1,102.00.Current price is: ₹407.74. Excl. GST
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SKU: A9HMES04

XB5AJ53N | Selector switch, Harmony XB5N XB7N, plastic, black, 22mm, long handle, 3 position, spring return to middle, 2 NO – Schneider Electric

Original price was: ₹544.00.Current price is: ₹293.76. Excl. GST
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SKU: XB5AJ53N

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Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.

A client that's unhappy for a reason is a problem, a client that's unhappy though he or her can't quite put a finger on it is worse. Chances are there wasn't collaboration, communication, and checkpoints, there wasn't a process agreed upon or specified with the granularity required. It's content strategy gone awry right from the start. If that's what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.