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LED 7″ EDGELIT DOWN LIGHT 15W (Round / Square) – Opulus, colour – Cool White, Shape – Square

373.00 Excl. GST
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Wipro Garnet 100M LED Strip Light, 120 LEDs/mtr, Warm White 2700K, IP65 Waterproof, Flexible Rope Light for Outdoor & Indoor Decoration (Diwali, Christmas), Model DF92827

Original price was: ₹16,990.00.Current price is: ₹8,779.90. Excl. GST
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SKU: DF92827

LED DOWN LIGHT DEEP CENTAUR ROUND – Opulus, wattage – 8W, colour – Warm White

149.00 Excl. GST
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LED FLOOD LIGHT (LEO) – Opulus, wattage – 100W, colour – Warm White

1,832.00 Excl. GST
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Wipro 3W Garnet Mini Spotlights – Warm White, 3W | D340327

Original price was: ₹320.00.Current price is: ₹303.20. Excl. GST
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SKU: D340327

Contactors

LAD8N11 | Auxiliary contact block, TeSys D, 1NO + 1NC, side mounting, screw clamp terminals – Schneider Electric

Original price was: ₹2,345.00.Current price is: ₹1,055.25. Excl. GST
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SKU: LAD8N11

ML Contactor 25A 3P 415V AC In Built 2NO+2NC AC-3 440V AC Coil 50 Hz | L&T – SS91851POOO

Original price was: ₹4,940.00.Current price is: ₹3,359.20. Excl. GST
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SKU: SS91851POOO

LC1E65M7 | Easy TeSys contactor 3P(3 NO) – AC-3 – <= 440 V 65A - 220 V AC coil - Schneider Electric

Original price was: ₹14,760.00.Current price is: ₹5,904.00. Excl. GST
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SKU: LC1E65M7

LC2K1201M7 | TeSys K reversing contactor – 3P – AC-3 <= 440 V 12 A - 1 NC - 220...230 V AC - Schneider Electric

Original price was: ₹5,985.00.Current price is: ₹2,872.80. Excl. GST
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SKU: LC2K1201M7

LC1E2501B7 | Easy TeSys contactor 3P(3 NO) – AC-3 – <= 440 V 25A - 24 V AC coil - Schneider Electric

Original price was: ₹2,730.00.Current price is: ₹1,146.60. Excl. GST
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SKU: LC1E2501B7

LV540319 | circuit breaker EasyPact CVS400N, 50 kA at 415 VAC, 400 A rating thermal magnetic TM-D trip unit, 4P 3d – Schneider Electric

Original price was: ₹52,490.00.Current price is: ₹22,045.80. Excl. GST
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SKU: LV540319

DN3-630D MCCB 500 3P 415V AC 36kA Thermal Magnetic 50/60 Hz | L&T – CM94006OOS1OG

Original price was: ₹49,400.00.Current price is: ₹22,724.00. Excl. GST
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SKU: CM94006OOS1OG

DN3-630D MCCB 630 3P 415V AC 36kA MTX2.0 50/60 Hz | L&T – CM93005OOOOAG

Original price was: ₹68,300.00.Current price is: ₹31,418.00. Excl. GST
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SKU: CM93005OOOOAG

LV510304 | circuit breaker EasyPact CVS100B, 25 kA at 415 VAC, 50 A rating thermal magnetic TM-D trip unit, 3P 3d – Schneider Electric

Original price was: ₹9,190.00.Current price is: ₹3,859.80. Excl. GST
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SKU: LV510304

DN2N MCCB 125 3P 415V AC 50kA Thermal Magnetic 50/60 Hz | L&T – CM92005OOL1OG

Original price was: ₹28,000.00.Current price is: ₹12,880.00. Excl. GST
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SKU: CM92005OOL1OG

30002568 | EM1000 Energy meter Cl 1.0 Pulse LCD – Schneider Electric

Original price was: ₹3,860.00.Current price is: ₹1,930.00. Excl. GST
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SKU: 30002568

METSEEM6433HCL05RS | CONZERV EM6433H A PWR&ENERG RS485 CL 0.5 – Schneider Electric

Original price was: ₹9,732.00.Current price is: ₹4,087.44. Excl. GST
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SKU: METSEEM6433HCL05RS

DTT-56G TIME TOTALISER / HOUR METER 36 X 62 X 63 MULTISPAN

Original price was: ₹1,360.00.Current price is: ₹952.00. Excl. GST
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SKU: DTT-56G

METSEEM6400NGPOCL5 | Conzerv Power and Energy meter – instantaneous, pulse output, THD, Class 0.5S – Schneider Electric

Original price was: ₹16,770.00.Current price is: ₹6,372.60. Excl. GST
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SKU: METSEEM6400NGPOCL5

MFM-14DC Meter DC MULTIFUNCTION METER MULTISPAN

Original price was: ₹3,620.00.Current price is: ₹2,534.00. Excl. GST
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SKU: MFM-14DC Meter

Best Seller

XB5AW84M5N | ill double-head push button, Harmony XB5N XB7N, plastic, 22mm, 1 green flush + 1 red projecting, marked, 230V AC, 1NO 1NC – Schneider Electric

Original price was: ₹1,324.00.Current price is: ₹714.96. Excl. GST
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SKU: XB5AW84M5N

CPX101SW1M_WE | ClipsalX Antiviral-10A 1 Way Switch – Schneider Electric

Original price was: ₹135.00.Current price is: ₹51.30. Excl. GST
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SKU: CPX101SW1M_WE

A9HMES04 | Acti 9 – metal enclosures – single door – 4 modules – Schneider Electric

Original price was: ₹1,102.00.Current price is: ₹407.74. Excl. GST
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SKU: A9HMES04

XB5AJ53N | Selector switch, Harmony XB5N XB7N, plastic, black, 22mm, long handle, 3 position, spring return to middle, 2 NO – Schneider Electric

Original price was: ₹544.00.Current price is: ₹293.76. Excl. GST
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SKU: XB5AJ53N

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Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.

A client that's unhappy for a reason is a problem, a client that's unhappy though he or her can't quite put a finger on it is worse. Chances are there wasn't collaboration, communication, and checkpoints, there wasn't a process agreed upon or specified with the granularity required. It's content strategy gone awry right from the start. If that's what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.