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LED DRACO BULKHEAD – Opulus, colour – Warm White, wattage – 10W

142.00 Excl. GST
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LED DOWN LIGHT ROUND CONCEALED (CENTAUR) – Opulus, wattage – 8W, colour – Green

98.00 Excl. GST
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LED CALLISTO DOWN LIGHT SURFACE ALUMINIUM BODY (Round/Square) – Opulus, wattage – 18W, colour – Cool White

509.00 Excl. GST
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Wipro Profile Strip Driver – 14 Volt, 15A | HD1150

Original price was: ₹2,590.00.Current price is: ₹1,624.90. Excl. GST
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SKU: HD1150

2ft LED TUBE LIGHT BATTEN (Integrated Driver) – Opulus, colour – White, wattage – 10W

109.00 Excl. GST
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Contactors

MNX Contactor 40A 3P 415V AC AC-3 415V AC Coil 50/60 Hz | L&T – CS94190DOOO

Original price was: ₹5,510.00.Current price is: ₹3,306.00. Excl. GST
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SKU: CS94190DOOO

LC1DT40E7 | TeSys D contactor – 4P(4 NO) – AC-1 – <= 440 V 40 A - 48 V AC 50/60 Hz coil - Schneider Electric

Original price was: ₹7,485.00.Current price is: ₹3,592.80. Excl. GST
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SKU: LC1DT40E7

LC1D115BD | TeSys D contactor – 3P(3 NO) – AC-3 – <= 440 V 115 A - 24 V DC standard coil - Schneider Electric

Original price was: ₹41,170.00.Current price is: ₹18,526.50. Excl. GST
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SKU: LC1D115BD

LC1E40B01M7 | Easy TeSys contactor 3P(3 NO) – AC-3 – <= 440 V 40A - 220 V AC coil - Schneider Electric

Original price was: ₹7,210.00.Current price is: ₹3,244.50. Excl. GST
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SKU: LC1E40B01M7

MCX Contactor 400A 4P 415V AC In Built 2NO+2NC AC-1 415V AC Coil 50/60 Hz | L&T – CS97025DOOO

Original price was: ₹66,950.00.Current price is: ₹40,170.00. Excl. GST
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SKU: CS97025DOOO

LV510477 | Easypact CVS – CVS100N circuit breaker – 3P/3d – Schneider Electric

Original price was: ₹17,060.00.Current price is: ₹7,677.00. Excl. GST
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SKU: LV510477

32A 4P 25KA TM Optium 1.0 Fixed F1 MCCB – Indoasian

Original price was: ₹7,036.00.Current price is: ₹3,518.00. Excl. GST
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SKU: 830047

100A 3P 25KA TM Optium 1.0 Fixed F1 MCCB – Indoasian

Original price was: ₹6,060.00.Current price is: ₹3,030.00. Excl. GST
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SKU: 830038

DN3-400N MCCB 400 4P 415V AC 50kA Thermal Magnetic 50/60 Hz | L&T – CM94103OOR1OG

Original price was: ₹51,100.00.Current price is: ₹23,506.00. Excl. GST
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SKU: CM94103OOR1OG

AV-14DZ DIGITAL DC AMPERE METER 96 X 96 X 40 MULTISPAN

Original price was: ₹1,595.00.Current price is: ₹1,116.50. Excl. GST
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SKU: AV-14DZ

AV-14DA DIGITAL DC AMPERE METER 96 X 96 X 40 MULTISPAN

Original price was: ₹1,155.00.Current price is: ₹808.50. Excl. GST
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SKU: AV-14DA

EM-100 | Ammeter, Size 96×96, 3Phase 4Wire, Class 1 EAPL

Original price was: ₹1,090.00.Current price is: ₹872.00. Excl. GST
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SKU: EM-100

METSEEM6436HCL05RS | CONZERV EM6436H VAF PF P&E RS485 CL 0.5 – Schneider Electric

Original price was: ₹13,747.00.Current price is: ₹5,911.21. Excl. GST
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SKU: METSEEM6436HCL05RS

VOLT-13 THREE PHASE AMPERE & VOLTMETER 96 X 96 X 43 MULTISPAN

Original price was: ₹1,460.00.Current price is: ₹1,022.00. Excl. GST
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SKU: VOLT-13

Best Seller

XB5AW84M5N | ill double-head push button, Harmony XB5N XB7N, plastic, 22mm, 1 green flush + 1 red projecting, marked, 230V AC, 1NO 1NC – Schneider Electric

Original price was: ₹1,324.00.Current price is: ₹714.96. Excl. GST
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SKU: XB5AW84M5N

CPX101SW1M_WE | ClipsalX Antiviral-10A 1 Way Switch – Schneider Electric

Original price was: ₹135.00.Current price is: ₹51.30. Excl. GST
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SKU: CPX101SW1M_WE

A9HMES04 | Acti 9 – metal enclosures – single door – 4 modules – Schneider Electric

Original price was: ₹1,102.00.Current price is: ₹407.74. Excl. GST
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SKU: A9HMES04

XB5AJ53N | Selector switch, Harmony XB5N XB7N, plastic, black, 22mm, long handle, 3 position, spring return to middle, 2 NO – Schneider Electric

Original price was: ₹544.00.Current price is: ₹293.76. Excl. GST
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SKU: XB5AJ53N

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Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.

A client that's unhappy for a reason is a problem, a client that's unhappy though he or her can't quite put a finger on it is worse. Chances are there wasn't collaboration, communication, and checkpoints, there wasn't a process agreed upon or specified with the granularity required. It's content strategy gone awry right from the start. If that's what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.