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Wipro 3W Surface Cabinet Striker Light, Cool White 6500K, 270 Lumens, 68x14mm, Compact Design, Model D640365

Original price was: ₹225.00.Current price is: ₹86.25. Excl. GST
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SKU: D640365

SURFACE RING CDL DOWN LIGHT (Round/Square) – Opulus, wattage – 6W, Shape – Square

45.00 Excl. GST
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Wipro Garnet Colour Changing Tubelight/Batten – 3 In 1, 22W, 1135MM | D532200

Original price was: ₹800.00.Current price is: ₹407.00. Excl. GST
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SKU: D532200

LED CALLISTO DOWN LIGHT SURFACE ALUMINIUM BODY (Round/Square) – Opulus, wattage – 6W, colour – White

265.00 Excl. GST
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LED STRIP LIGHT – Opulus, wattage – 24W, colour – Warm White

251.00 Excl. GST
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Contactors

LAEN22 | EasyPact TVS – auxiliary contact block – 2 NO + 2 NC – screw-clamps terminals – Schneider Electric

Original price was: ₹845.00.Current price is: ₹354.90. Excl. GST
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SKU: LAEN22

MCX Contactor 80A 4P 415V AC AC-1 415V AC Coil 50/60 Hz | L&T – CS97015DOOO

Original price was: ₹8,220.00.Current price is: ₹4,932.00. Excl. GST
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SKU: CS97015DOOO

CA3KN22MD | TeSys K control relay – 2 NO + 2 NC – <= 690 V - 220 V DC standard coil - Schneider Electric

Original price was: ₹2,685.00.Current price is: ₹1,288.80. Excl. GST
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SKU: CA3KN22MD

LC1K0610F7 | TeSys K contactor – 3P – AC-3 <= 440 V 6 A - 1 NO aux. - 110 V AC coil - Schneider Electric

Original price was: ₹1,635.00.Current price is: ₹694.88. Excl. GST
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SKU: LC1K0610F7

MNX Contactor 95A 3P 415V AC AC-3 415V AC Coil 50/60 Hz | L&T – CS94136DOOO

Original price was: ₹20,150.00.Current price is: ₹9,672.00. Excl. GST
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SKU: CS94136DOOO

LV540316 | circuit breaker EasyPact CVS400N, 50 kA at 415 VAC, 400 A rating thermal magnetic TM-D trip unit, 3P 3d – Schneider Electric

Original price was: ₹42,000.00.Current price is: ₹19,110.00. Excl. GST
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SKU: LV540316

80A 3P 50KA TM Optium 1.0 Fixed F3 MCCB – Indoasian

Original price was: ₹9,466.00.Current price is: ₹4,733.00. Excl. GST
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SKU: 830131

LV516343 | circuit breaker EasyPact CVS160F, 36 kA at 415 VAC, 160 A rating thermal magnetic TM-D trip unit, 4P 3d – Schneider Electric

Original price was: ₹22,020.00.Current price is: ₹9,248.40. Excl. GST
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SKU: LV516343

DN0SD MCCB 160 4P 415V AC – SD 50/60 Hz | L&T – CM90717OOMO

Original price was: ₹13,700.00.Current price is: ₹6,576.00. Excl. GST
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SKU: CM90717OOMO

DU250 MCCB 250A 4P 415V AC 36kA Thermal Magnetic 50/60 Hz | L&T – CM98065OOPO

Original price was: ₹18,800.00.Current price is: ₹11,280.00. Excl. GST
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SKU: CM98065OOPO

DCM-01 | Bidirectional Solar Energymeter RS485, DC Multi function meters RS 485 EAPL

Original price was: ₹5,620.00.Current price is: ₹4,496.00. Excl. GST
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SKU: DCM-01

EMS-15 | Maximum Demand Indicator, 3Phase 4Wire, Class 1 EAPL

Original price was: ₹7,360.00.Current price is: ₹5,888.00. Excl. GST
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SKU: EMS-15

30002385 | EasyLogic – Digital Panel Meter DM3000 – Ampermeter – three phases – Schneider Electric

Original price was: ₹2,334.00.Current price is: ₹1,167.00. Excl. GST
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SKU: 30002385

AV-41V DIGITAL VOLT METER 48 X 48 X 46 MULTISPAN

Original price was: ₹930.00.Current price is: ₹651.00. Excl. GST
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SKU: AV-41V

WM-11 SINGLE PHASE WATT METER 96 X 96 X 43 MULTISPAN

Original price was: ₹2,695.00.Current price is: ₹1,886.50. Excl. GST
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SKU: WM-11

Best Seller

XB5AW84M5N | ill double-head push button, Harmony XB5N XB7N, plastic, 22mm, 1 green flush + 1 red projecting, marked, 230V AC, 1NO 1NC – Schneider Electric

Original price was: ₹1,324.00.Current price is: ₹714.96. Excl. GST
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SKU: XB5AW84M5N

CPX101SW1M_WE | ClipsalX Antiviral-10A 1 Way Switch – Schneider Electric

Original price was: ₹135.00.Current price is: ₹51.30. Excl. GST
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SKU: CPX101SW1M_WE

A9HMES04 | Acti 9 – metal enclosures – single door – 4 modules – Schneider Electric

Original price was: ₹1,102.00.Current price is: ₹407.74. Excl. GST
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SKU: A9HMES04

XB5AJ53N | Selector switch, Harmony XB5N XB7N, plastic, black, 22mm, long handle, 3 position, spring return to middle, 2 NO – Schneider Electric

Original price was: ₹544.00.Current price is: ₹293.76. Excl. GST
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SKU: XB5AJ53N

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Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.

A client that's unhappy for a reason is a problem, a client that's unhappy though he or her can't quite put a finger on it is worse. Chances are there wasn't collaboration, communication, and checkpoints, there wasn't a process agreed upon or specified with the granularity required. It's content strategy gone awry right from the start. If that's what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.