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Wipro Garnet LED Tubelight/Batten – Natural White, 20W, 1135MM | D532040

Original price was: ₹450.00.Current price is: ₹179.50. Excl. GST
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SKU: D532040

LED TRACK LIGHT COB – Opulus, Design – Black, wattage – 10W, colour – Cool White

570.00 Excl. GST
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Wipro Garnet Streetlight – 30W | D923065

Original price was: ₹3,500.00.Current price is: ₹1,734.00. Excl. GST
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SKU: D923065

LED FLOOD LIGHT (STAR) – Opulus, wattage – 50W, colour – Warm White

814.00 Excl. GST
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SURFACE RING CDL DOWN LIGHT (Round/Square) – Opulus, wattage – 10W, Shape – Square

45.00 Excl. GST
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Contactors

CA3KN22MD | TeSys K control relay – 2 NO + 2 NC – <= 690 V - 220 V DC standard coil - Schneider Electric

Original price was: ₹2,685.00.Current price is: ₹1,288.80. Excl. GST
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SKU: CA3KN22MD

MX0 Mini Control contactor 4A 4P 415V AC 2NO+2NC AC-15 220V AC Coil 50 Hz | L&T – CS94020KOOO

Original price was: ₹1,500.00.Current price is: ₹1,020.00. Excl. GST
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SKU: CS94020KOOO

LX1FJ110 | TeSys F – contactor coil – LX1FJ – 110…120 V AC 40…400 Hz – Schneider Electric

Original price was: ₹27,080.00.Current price is: ₹15,706.40. Excl. GST
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SKU: LX1FJ110

LC1DFKM7 | Capacitor contactor, TeSys D, 12.5 kVAR at 400 V/50 Hz, coil 220 V AC 50/60 Hz – Schneider Electric

Original price was: ₹5,885.00.Current price is: ₹3,060.20. Excl. GST
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SKU: LC1DFKM7

MCX Contactor 63A 4P 415V AC AC-1 110V AC Coil 50/60 Hz | L&T – CS97014AOOO

Original price was: ₹5,320.00.Current price is: ₹3,192.00. Excl. GST
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SKU: CS97014AOOO

C63N36E630 | NSX630N 50kA AC 3P3D 630A 6.3E – Schneider Electric

Original price was: ₹137,030.00.Current price is: ₹71,255.60. Excl. GST
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SKU: C63N36E630

DN3-630D MCCB 500 4P 415V AC 36kA Thermal Magnetic 50/60 Hz | L&T – CM94106OOS1OG

Original price was: ₹62,200.00.Current price is: ₹28,612.00. Excl. GST
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SKU: CM94106OOS1OG

DY250U1 MCCB 160A 4P 415V AC 10kA Thermal Magnetic 50/60 Hz | L&T – CM98196OOMO

Original price was: ₹9,530.00.Current price is: ₹5,718.00. Excl. GST
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SKU: CM98196OOMO

DN2D MCCB 250 4P 415V AC 36kA Thermal Magnetic 50/60 Hz | L&T – CM92109OOP1OG

Original price was: ₹36,100.00.Current price is: ₹16,606.00. Excl. GST
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SKU: CM92109OOP1OG

DN0C MCCB 100 3P 415V AC 25kA Thermal Magnetic 50/60 Hz | L&T – CM91612OOKOOG

Original price was: ₹9,540.00.Current price is: ₹4,388.40. Excl. GST
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SKU: CM91612OOKOOG

EPM-14 THREE PHASE ENERGY (KWH) METER 96 X 96 X 54 MULTISPAN

Original price was: ₹3,450.00.Current price is: ₹2,415.00. Excl. GST
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SKU: EPM-14

30002367 | EasyLogic – Digital Panel Meter DM1000 – Frequencymeter – single phase – Schneider Electric

Original price was: ₹1,468.00.Current price is: ₹748.68. Excl. GST
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SKU: 30002367

DT-2001B | Hand Held LCD Tachometer 6 V DC (4×1.5V AA size battery) 1-99999RPM EAPL

Original price was: ₹3,450.00.Current price is: ₹2,760.00. Excl. GST
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SKU: DT-2001B

PF-11 SINGLE PHASE POWER FACTOR METER 96 X 96 X 43 MULTISPAN

Original price was: ₹1,100.00.Current price is: ₹770.00. Excl. GST
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SKU: PF-11

EMS-18 | VAF Meter, Size 96×96, 3Phase 4Wire EAPL

Original price was: ₹1,850.00.Current price is: ₹1,480.00. Excl. GST
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SKU: EMS-18

Best Seller

XB5AW84M5N | ill double-head push button, Harmony XB5N XB7N, plastic, 22mm, 1 green flush + 1 red projecting, marked, 230V AC, 1NO 1NC – Schneider Electric

Original price was: ₹1,324.00.Current price is: ₹714.96. Excl. GST
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SKU: XB5AW84M5N

CPX101SW1M_WE | ClipsalX Antiviral-10A 1 Way Switch – Schneider Electric

Original price was: ₹135.00.Current price is: ₹51.30. Excl. GST
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SKU: CPX101SW1M_WE

A9HMES04 | Acti 9 – metal enclosures – single door – 4 modules – Schneider Electric

Original price was: ₹1,102.00.Current price is: ₹407.74. Excl. GST
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SKU: A9HMES04

XB5AJ53N | Selector switch, Harmony XB5N XB7N, plastic, black, 22mm, long handle, 3 position, spring return to middle, 2 NO – Schneider Electric

Original price was: ₹544.00.Current price is: ₹293.76. Excl. GST
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SKU: XB5AJ53N

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Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.

A client that's unhappy for a reason is a problem, a client that's unhappy though he or her can't quite put a finger on it is worse. Chances are there wasn't collaboration, communication, and checkpoints, there wasn't a process agreed upon or specified with the granularity required. It's content strategy gone awry right from the start. If that's what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.