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LED FLOOD LIGHT (STAR) – Opulus, wattage – 100W, colour – Cool White

1,391.00 Excl. GST
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Wipro 2W Cabinet Spotlight – Cool White, 2W | D740265

Original price was: ₹225.00.Current price is: ₹117.25. Excl. GST
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SKU: D740265

LED 6″ EDGELIT DOWN LIGHT (Round / Square) – Opulus, colour – Warm White, wattage – 12W, Shape – Square

285.00 Excl. GST
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Wipro Alpha 7W Round Downlight for Junction Box – Blue Light, Glare-Free Design | Recessed Downlight for False Ceiling | 75mm Cutout, 110x48mm Dimension | Pack of 1 | Model D520780

Original price was: ₹300.00.Current price is: ₹140.00. Excl. GST
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SKU: D520780

Wipro Garnet LED Tubelight/Batten – Cool White, 5W, 300MM | D530565

Original price was: ₹350.00.Current price is: ₹192.50. Excl. GST
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SKU: D530565

Contactors

LC1D09N7 | TeSys D contactor – 3P(3 NO) – AC-3 – <= 440 V 9 A - 415 V AC coil - Schneider Electric

Original price was: ₹2,050.00.Current price is: ₹820.00. Excl. GST
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SKU: LC1D09N7

LC1D18BL | TeSys D contactor – 3P(3 NO) – AC-3 – <= 440 V 18 A - 24 V DC coil - Schneider Electric

Original price was: ₹6,105.00.Current price is: ₹2,747.25. Excl. GST
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SKU: LC1D18BL

MCX Contactor 325A 4P 415V AC In Built 2NO+2NC AC-1 240V AC Coil 50/60 Hz | L&T – CS97023BOOO

Original price was: ₹52,780.00.Current price is: ₹31,668.00. Excl. GST
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SKU: CS97023BOOO

LC1E0601N5 | Easy TeSys contactor 3P(3 NO) – AC-3 – <= 440 V 6A - 415 V AC coil - Schneider Electric

Original price was: ₹1,750.00.Current price is: ₹735.00. Excl. GST
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SKU: LC1E0601N5

MX0 Mini Control contactor 4A 4P 415V AC 1NO+3NC AC-15 24V AC Coil 50 Hz | L&T – CS94041GOOO

Original price was: ₹1,500.00.Current price is: ₹1,020.00. Excl. GST
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SKU: CS94041GOOO

C40F42D400 | Circuit breaker, ComPacT NSX400F, 36kA/415VAC, 4 poles, MicroLogic 2.3 trip unit 400A – Schneider Electric

Original price was: ₹74,760.00.Current price is: ₹38,875.20. Excl. GST
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SKU: C40F42D400

DY125U MCCB 80A 4P 415V AC 10kA Thermal Magnetic 50/60 Hz with Spreader Terminals | L&T – EM90984OOJO

Original price was: ₹3,690.00.Current price is: ₹2,214.00. Excl. GST
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SKU: EM90984OOJO

DN2N MCCB 250 3P 415V AC 50kA Thermal Magnetic 50/60 Hz | L&T – CM92006OOP1OG

Original price was: ₹32,800.00.Current price is: ₹15,088.00. Excl. GST
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SKU: CM92006OOP1OG

160A 3P 16KA TM Optium 2.0 Adj F2 MCCB – Indoasian

Original price was: ₹8,226.00.Current price is: ₹4,113.00. Excl. GST
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SKU: 830280

PF-13 THREE PHASE POWER FACTOR METER 96 X 96 X 43 MULTISPAN

Original price was: ₹2,475.00.Current price is: ₹1,732.50. Excl. GST
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SKU: PF-13

AVF-29T AVF METER 72 X 72 X 45 MULTISPAN

Original price was: ₹2,070.00.Current price is: ₹1,449.00. Excl. GST
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SKU: AVF-29T

AV-14DZ DIGITAL DC AMPERE METER 96 X 96 X 40 MULTISPAN

Original price was: ₹1,595.00.Current price is: ₹1,116.50. Excl. GST
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SKU: AV-14DZ

AV-41DV (3 Digit) DIGITAL DC VOLT METER 48 X 48 X 70 MULTISPAN

Original price was: ₹1,155.00.Current price is: ₹808.50. Excl. GST
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SKU: AV-41DV (3 Digit)

EM-10 THREE PHASE ENERGY (KWH) METER MULTISPAN

Original price was: ₹2,425.00.Current price is: ₹1,697.50. Excl. GST
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SKU: EM-10

Best Seller

XB5AW84M5N | ill double-head push button, Harmony XB5N XB7N, plastic, 22mm, 1 green flush + 1 red projecting, marked, 230V AC, 1NO 1NC – Schneider Electric

Original price was: ₹1,324.00.Current price is: ₹714.96. Excl. GST
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SKU: XB5AW84M5N

CPX101SW1M_WE | ClipsalX Antiviral-10A 1 Way Switch – Schneider Electric

Original price was: ₹135.00.Current price is: ₹51.30. Excl. GST
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SKU: CPX101SW1M_WE

A9HMES04 | Acti 9 – metal enclosures – single door – 4 modules – Schneider Electric

Original price was: ₹1,102.00.Current price is: ₹407.74. Excl. GST
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SKU: A9HMES04

XB5AJ53N | Selector switch, Harmony XB5N XB7N, plastic, black, 22mm, long handle, 3 position, spring return to middle, 2 NO – Schneider Electric

Original price was: ₹544.00.Current price is: ₹293.76. Excl. GST
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SKU: XB5AJ53N

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Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.

A client that's unhappy for a reason is a problem, a client that's unhappy though he or her can't quite put a finger on it is worse. Chances are there wasn't collaboration, communication, and checkpoints, there wasn't a process agreed upon or specified with the granularity required. It's content strategy gone awry right from the start. If that's what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.