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Wipro Garnet LED Tubelight/Batten – Natural White, 20W, 1135MM | D532040

Original price was: ₹450.00.Current price is: ₹179.50. Excl. GST
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SKU: D532040

4ft LED TUBE LIGHT BATTEN (Integrated Driver) – Opulus, colour – White, wattage – 36W

299.00 Excl. GST
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LED ROPE LIGHT (Polaris) 7W Per METER – Opulus, Cool White

2,985.00 Excl. GST
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LED 8″ EDGELIT DOWN LIGHT (Round / Square) – Opulus, wattage – 22W, colour – Tricolour, Shape – Square

536.00 Excl. GST
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LED LINO 6W CONCEALED ROUND – Opulus, Blue

84.00 Excl. GST
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Contactors

LC1E1801B7 | Easy TeSys contactor 3P(3 NO) – AC-3 – <= 440 V 18A - 24 V AC coil - Schneider Electric

Original price was: ₹2,005.00.Current price is: ₹842.10. Excl. GST
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SKU: LC1E1801B7

MCX Contactor 400A 4P 415V AC In Built 2NO+2NC AC-1 220V AC Coil 50/60 Hz | L&T – CS97025KOOO

Original price was: ₹66,950.00.Current price is: ₹40,170.00. Excl. GST
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SKU: CS97025KOOO

LADR2 | TeSys D – time delay auxiliary contact block – 1 NO + 1 NC screw clamp terminals – Schneider Electric

Original price was: ₹4,445.00.Current price is: ₹2,000.25. Excl. GST
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SKU: LADR2

LADT0 | TeSys D – time delay auxiliary contact block – 1 NO + 1 NC screw clamp terminals – Schneider Electric

Original price was: ₹4,445.00.Current price is: ₹2,000.25. Excl. GST
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SKU: LADT0

MNX Contactor 185A 3P 415V AC AC-3 110V AC Coil 50/60 Hz | L&T – CS94139AOOO

Original price was: ₹37,130.00.Current price is: ₹17,822.40. Excl. GST
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SKU: CS94139AOOO

EZC250N3125 | circuit breaker Easypact EZC250N – TMD – 125 A – 3 poles 3d – Schneider Electric

Original price was: ₹10,540.00.Current price is: ₹5,270.00. Excl. GST
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SKU: EZC250N3125

LV525303 | circuit breaker EasyPact CVS250B, 25 kA at 415 VAC, 250 A rating thermal magnetic TM-D trip unit, 3P 3d – Schneider Electric

Original price was: ₹27,330.00.Current price is: ₹11,478.60. Excl. GST
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SKU: LV525303

DZ1D MCCB 100 3P 415V AC 36kA iTRP1 50/60 Hz | L&T – DZ1T0100DXF1AOOOO

22,800.00 Excl. GST
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SKU: DZ1T0100DXF1AOOOO

EZC250F3160 | circuit breaker Easypact EZC250F – TMD – 160 A – 3 poles 3d – Schneider Electric

Original price was: ₹11,740.00.Current price is: ₹5,870.00. Excl. GST
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SKU: EZC250F3160

30002367 | EasyLogic – Digital Panel Meter DM1000 – Frequencymeter – single phase – Schneider Electric

Original price was: ₹1,468.00.Current price is: ₹748.68. Excl. GST
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SKU: 30002367

30000409 | ELF3234-3 1.0 – Schneider Electric

Original price was: ₹7,336.00.Current price is: ₹5,868.80. Excl. GST
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SKU: 30000409

30003005D | PM5320 Power meter 31stHar 0.5S Ethernet – Schneider Electric

Original price was: ₹47,490.00.Current price is: ₹34,667.70. Excl. GST
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SKU: 30003005D

METSEEM6400NGPOCL5 | Conzerv Power and Energy meter – instantaneous, pulse output, THD, Class 0.5S – Schneider Electric

Original price was: ₹16,770.00.Current price is: ₹6,372.60. Excl. GST
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SKU: METSEEM6400NGPOCL5

METSEEM6459HCL10NC | CONZERV EM6459H VAF PF DPM NO COM CL 1.0 – Schneider Electric

Original price was: ₹7,577.00.Current price is: ₹3,182.34. Excl. GST
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SKU: METSEEM6459HCL10NC

Best Seller

XB5AW84M5N | ill double-head push button, Harmony XB5N XB7N, plastic, 22mm, 1 green flush + 1 red projecting, marked, 230V AC, 1NO 1NC – Schneider Electric

Original price was: ₹1,324.00.Current price is: ₹714.96. Excl. GST
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SKU: XB5AW84M5N

CPX101SW1M_WE | ClipsalX Antiviral-10A 1 Way Switch – Schneider Electric

Original price was: ₹135.00.Current price is: ₹51.30. Excl. GST
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SKU: CPX101SW1M_WE

A9HMES04 | Acti 9 – metal enclosures – single door – 4 modules – Schneider Electric

Original price was: ₹1,102.00.Current price is: ₹407.74. Excl. GST
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SKU: A9HMES04

XB5AJ53N | Selector switch, Harmony XB5N XB7N, plastic, black, 22mm, long handle, 3 position, spring return to middle, 2 NO – Schneider Electric

Original price was: ₹544.00.Current price is: ₹293.76. Excl. GST
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SKU: XB5AJ53N

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Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.

A client that's unhappy for a reason is a problem, a client that's unhappy though he or her can't quite put a finger on it is worse. Chances are there wasn't collaboration, communication, and checkpoints, there wasn't a process agreed upon or specified with the granularity required. It's content strategy gone awry right from the start. If that's what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.