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Wipro Garnet FloodLight – 30W | D913065

Original price was: ₹2,250.00.Current price is: ₹1,421.50. Excl. GST
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SKU: D913065-1

LED FLOOD LIGHT (LEO) – Opulus, wattage – 100W, colour – Warm White

1,832.00 Excl. GST
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LED DOWN LIGHT ROUND CONCEALED (CENTAUR) – Opulus, wattage – 8W, colour – Blue

98.00 Excl. GST
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Wipro Garnet Streetlight – 50W | D925065

Original price was: ₹4,900.00.Current price is: ₹2,348.00. Excl. GST
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SKU: D925065

LED STREET LIGHT – Opulus, wattage – 36W, colour – Warm White

677.00 Excl. GST
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Contactors

LC1DLKF7 | Capacitor contactor, TeSys D, 20 kVAR at 400 V/50 Hz, coil 110 V AC 50/60 Hz – Schneider Electric

Original price was: ₹13,175.00.Current price is: ₹6,851.00. Excl. GST
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SKU: LC1DLKF7

LC1E2510U5 | Easy TeSys contactor 3P(3 NO) – AC-3 – <= 440 V 25A - 240 V AC coil - Schneider Electric

Original price was: ₹2,860.00.Current price is: ₹1,201.20. Excl. GST
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SKU: LC1E2510U5

LC1F2254 | TeSys F contactor – 4P(4 NO)-AC-1 <= 440V 315A with coil LX9 - 24...575V AC 40/400Hz, LX4 - 24...460V DC, LXE - 100...250V AC 50/60Hz or 100…380V DC - Schneider Electric

Original price was: ₹101,255.00.Current price is: ₹86,066.75. Excl. GST
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SKU: LC1F2254

LC1E1801B7 | Easy TeSys contactor 3P(3 NO) – AC-3 – <= 440 V 18A - 24 V AC coil - Schneider Electric

Original price was: ₹2,005.00.Current price is: ₹842.10. Excl. GST
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SKU: LC1E1801B7

LC1D09BL | TeSys D contactor – 3P(3 NO) – AC-3 – <= 440 V 9 A - 24 V DC coil - Schneider Electric

Original price was: ₹3,570.00.Current price is: ₹1,606.50. Excl. GST
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SKU: LC1D09BL

LV516600 | Breaker CVS160B 6.2 160A 3P – Schneider Electric

Original price was: ₹43,540.00.Current price is: ₹18,286.80. Excl. GST
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SKU: LV516600

DY125U MCCB Accessory Direct ROM 240V AC (Left) | L&T – EM90969OOOO

Original price was: ₹1,500.00.Current price is: ₹930.00. Excl. GST
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SKU: EM90969OOOO

1000A 3P 50KA TM Optium 2.0 Adj F5 MCCB – Indoasian

Original price was: ₹77,844.00.Current price is: ₹38,922.00. Excl. GST
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SKU: 830417

LV525457 | Easypact CVS – CVS250N circuit breaker – 4P/3d – Schneider Electric

Original price was: ₹39,030.00.Current price is: ₹17,758.65. Excl. GST
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SKU: LV525457

250A 4P 50KA TM Optium 2.0 Adj F3 MCCB – Indoasian

Original price was: ₹30,054.00.Current price is: ₹15,027.00. Excl. GST
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SKU: 830376

DPM-01 | Voltage Current Meter, Single Phase, Class 1 EAPL

Original price was: ₹1,000.00.Current price is: ₹800.00. Excl. GST
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SKU: DPM-01

MFM-5M (DIN RAIL) THREE PHASE MULTIFUNCTION METER 90.5 X 88 X 62 MULTISPAN

Original price was: ₹4,950.00.Current price is: ₹3,465.00. Excl. GST
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SKU: MFM-5M (DIN RAIL)

AVF-29T AVF METER 72 X 72 X 45 MULTISPAN

Original price was: ₹2,070.00.Current price is: ₹1,449.00. Excl. GST
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SKU: AVF-29T

30002386 | DM3210 Three phase Voltmeter Cl 1.0 LED – Schneider Electric

Original price was: ₹2,334.00.Current price is: ₹1,167.00. Excl. GST
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SKU: 30002386

DC-24 DIGITAL DC AMP & VOLT METER 72 X 72 X 45 MULTISPAN

Original price was: ₹2,125.00.Current price is: ₹1,487.50. Excl. GST
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SKU: DC-24

Best Seller

XB5AW84M5N | ill double-head push button, Harmony XB5N XB7N, plastic, 22mm, 1 green flush + 1 red projecting, marked, 230V AC, 1NO 1NC – Schneider Electric

Original price was: ₹1,324.00.Current price is: ₹714.96. Excl. GST
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SKU: XB5AW84M5N

CPX101SW1M_WE | ClipsalX Antiviral-10A 1 Way Switch – Schneider Electric

Original price was: ₹135.00.Current price is: ₹51.30. Excl. GST
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SKU: CPX101SW1M_WE

A9HMES04 | Acti 9 – metal enclosures – single door – 4 modules – Schneider Electric

Original price was: ₹1,102.00.Current price is: ₹407.74. Excl. GST
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SKU: A9HMES04

XB5AJ53N | Selector switch, Harmony XB5N XB7N, plastic, black, 22mm, long handle, 3 position, spring return to middle, 2 NO – Schneider Electric

Original price was: ₹544.00.Current price is: ₹293.76. Excl. GST
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SKU: XB5AJ53N

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Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.

A client that's unhappy for a reason is a problem, a client that's unhappy though he or her can't quite put a finger on it is worse. Chances are there wasn't collaboration, communication, and checkpoints, there wasn't a process agreed upon or specified with the granularity required. It's content strategy gone awry right from the start. If that's what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.