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LED FLOOD LIGHT (STAR) – Opulus, wattage – 30W, colour – Cool White

665.00 Excl. GST
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Wipro Garnet LED Tubelight/Batten – Natural White, 20W, 1135MM | D532040

Original price was: ₹450.00.Current price is: ₹179.50. Excl. GST
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SKU: D532040

LED FLOOD LIGHT (LEO) – Opulus, wattage – 150W, colour – Cool White

2,884.00 Excl. GST
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LED DRACO BULKHEAD – Opulus, colour – White, wattage – 10W

142.00 Excl. GST
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Contactors

MX0 Mini Control contactor 4A 4P 415V AC 1NO+3NC AC-15 240V AC Coil 50 Hz | L&T – CS94041BOOO

Original price was: ₹1,500.00.Current price is: ₹1,020.00. Excl. GST
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SKU: CS94041BOOO

CA3KN22JD | TeSys K control relay – 2 NO + 2 NC –

Original price was: ₹2,935.00.Current price is: ₹1,614.25. Excl. GST
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SKU: CA3KN22JD

LC1D50AKUE | TeSys D contactor 3P 50A AC-3 up to 440V coil 100-250V AC/DC EverLink – Schneider Electric

Original price was: ₹20,640.00.Current price is: ₹9,288.00. Excl. GST
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SKU: LC1D50AKUE

MO C Capacitor Duty Contactor 8.5kVAr 3P 440V AC In Built 1NO AC-6b 240V AC Coil 50/60 Hz | L&T – CS96320BOOO

Original price was: ₹2,660.00.Current price is: ₹1,596.00. Excl. GST
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SKU: CS96320BOOO

LAEX6M5 | EasyPact TVS coil 220 VAC 50 Hz spare part for LC1E200…E250 – Schneider Electric

Original price was: ₹6,380.00.Current price is: ₹3,700.40. Excl. GST
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SKU: LAEX6M5

DN0C MCCB 80 3P 415V AC 25kA Thermal Magnetic 50/60 Hz | L&T – CM91612OOJOOG

Original price was: ₹9,540.00.Current price is: ₹4,388.40. Excl. GST
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SKU: CM91612OOJOOG

EZC400H4400N | circuit breaker Easypact EZC400H – TMD – 400 A – 4 poles 3d – Schneider Electric

Original price was: ₹40,730.00.Current price is: ₹20,365.00. Excl. GST
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SKU: EZC400H4400N

1000A 4P 36KA TM Optium 2.0 Adj F5 MCCB – Indoasian

Original price was: ₹71,626.00.Current price is: ₹35,813.00. Excl. GST
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SKU: 830414

160A 4P 36KA TM Optium 1.0 Fixed F2 MCCB – Indoasian

Original price was: ₹13,556.00.Current price is: ₹6,778.00. Excl. GST
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SKU: 830115

40A 4P 25KA TM Optium 2.0 Adj F1 MCCB – Indoasian

Original price was: ₹8,178.00.Current price is: ₹4,089.00. Excl. GST
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SKU: 830268

METSEEM6459HCL10NC | CONZERV EM6459H VAF PF DPM NO COM CL 1.0 – Schneider Electric

Original price was: ₹7,577.00.Current price is: ₹3,182.34. Excl. GST
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SKU: METSEEM6459HCL10NC

AMP-19 THREE PHASE AMPERE & VOLTMETER 96 X 96 X 43 MULTISPAN

Original price was: ₹2,075.00.Current price is: ₹1,452.50. Excl. GST
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SKU: AMP-19

AV-22 DIGITAL AMPERE + VOLT METER 72 X 72 X 60 MULTISPAN

Original price was: ₹1,290.00.Current price is: ₹903.00. Excl. GST
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SKU: AV-22

METSEEM6459HCL10RS | CONZERV EM6459H VAF PF DPM RS485 CL 1.0 – Schneider Electric

Original price was: ₹9,701.00.Current price is: ₹4,074.42. Excl. GST
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SKU: METSEEM6459HCL10RS

DTT-1000 TIME TOTALISER / HOUR METER MULTISPAN

Original price was: ₹1,360.00.Current price is: ₹952.00. Excl. GST
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SKU: DTT-1000

Best Seller

XB5AW84M5N | ill double-head push button, Harmony XB5N XB7N, plastic, 22mm, 1 green flush + 1 red projecting, marked, 230V AC, 1NO 1NC – Schneider Electric

Original price was: ₹1,324.00.Current price is: ₹714.96. Excl. GST
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SKU: XB5AW84M5N

CPX101SW1M_WE | ClipsalX Antiviral-10A 1 Way Switch – Schneider Electric

Original price was: ₹135.00.Current price is: ₹51.30. Excl. GST
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SKU: CPX101SW1M_WE

A9HMES04 | Acti 9 – metal enclosures – single door – 4 modules – Schneider Electric

Original price was: ₹1,102.00.Current price is: ₹407.74. Excl. GST
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SKU: A9HMES04

XB5AJ53N | Selector switch, Harmony XB5N XB7N, plastic, black, 22mm, long handle, 3 position, spring return to middle, 2 NO – Schneider Electric

Original price was: ₹544.00.Current price is: ₹293.76. Excl. GST
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SKU: XB5AJ53N

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Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.

A client that's unhappy for a reason is a problem, a client that's unhappy though he or her can't quite put a finger on it is worse. Chances are there wasn't collaboration, communication, and checkpoints, there wasn't a process agreed upon or specified with the granularity required. It's content strategy gone awry right from the start. If that's what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.