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LED TRACK LIGHT COB – Opulus, Design – Black, wattage – 30W, colour – Cool White

1,113.00 Excl. GST
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Wipro Garnet 50M Neon LED Strip Light, 120 LEDs/mtr, Warm White 2700K, IP65 Waterproof, Flexible Strip Light for Outdoor & Indoor Decoration (Diwali, Christmas), Model DF82827

Original price was: ₹15,990.00.Current price is: ₹10,134.90. Excl. GST
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SKU: DF82827

LED STREET LIGHT – Opulus, wattage – 50W, colour – Cool White

889.00 Excl. GST
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LED DOWN LIGHT ROUND CONCEALED (CENTAUR) – Opulus, wattage – 8W, colour – Warm White

95.00 Excl. GST
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Wipro Garnet LED Tubelight/Batten – Warm White, 20W, 1135MM | D532027

Original price was: ₹450.00.Current price is: ₹179.50. Excl. GST
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SKU: D532027

Contactors

LC1E80E7 | Easy TeSys contactor 3P(3 NO) – AC-3 – <= 440 V 80A - 48 V AC coil - Schneider Electric

Original price was: ₹27,255.00.Current price is: ₹13,082.40. Excl. GST
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SKU: LC1E80E7

MNX Contactor 140A 3P 415V AC AC-3 415V AC Coil 50/60 Hz | L&T – CS94138DOOO

Original price was: ₹31,230.00.Current price is: ₹14,990.40. Excl. GST
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SKU: CS94138DOOO

LC1D65AKUE | TeSys D contactor 3P 65A AC-3 up to 440V coil 100-250V AC/DC EverLink – Schneider Electric

Original price was: ₹23,405.00.Current price is: ₹10,532.25. Excl. GST
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SKU: LC1D65AKUE

MX0 Mini Control contactor 4A 4P 415V AC 4NC AC-15 110V DC Coil | L&T – CS940441OOO

Original price was: ₹1,970.00.Current price is: ₹1,339.60. Excl. GST
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SKU: CS940441OOO

LC1DT60AM7 | TeSys D contactor – 4P(4 NO) – AC-1 – <= 440 V 60 A - 220 V AC 50/60 Hz coil - Schneider Electric

Original price was: ₹24,030.00.Current price is: ₹10,813.50. Excl. GST
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SKU: LC1DT60AM7

C10F3TM063 | Circuit breaker, ComPacT NSX100F, 36kA/415VAC, 3 poles, TMD trip unit 63A – Schneider Electric

Original price was: ₹17,260.00.Current price is: ₹8,975.20. Excl. GST
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SKU: C10F3TM063

DZ1D MCCB 63 4P 415V AC 36kA iTRP1 50/60 Hz | L&T – DZ1F0063DXF1AOOOO

27,800.00 Excl. GST
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SKU: DZ1F0063DXF1AOOOO

C16N3TM125 | Circuit breaker, ComPacT NSX160N, 50kA/415VAC, 3 poles, TMD trip unit 125A – Schneider Electric

Original price was: ₹31,030.00.Current price is: ₹16,135.60. Excl. GST
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SKU: C16N3TM125

80A 3P 25KA TM Optium 2.0 Adj F1 MCCB – Indoasian

Original price was: ₹6,814.00.Current price is: ₹3,407.00. Excl. GST
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SKU: 830257

DU100D MCCB 25A 3P 415V AC 18KA Thermal Magnetic 50/60 Hz | L&T – CM90517OODO

Original price was: ₹5,240.00.Current price is: ₹3,144.00. Excl. GST
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SKU: CM90517OODO

EMS-11y | Ammeter, Size 96×96, 3Phase 4Wire, Class 1 EAPL

Original price was: ₹1,200.00.Current price is: ₹960.00. Excl. GST
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SKU: EMS-11y

AVF-29T AVF METER 72 X 72 X 45 MULTISPAN

Original price was: ₹2,070.00.Current price is: ₹1,449.00. Excl. GST
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SKU: AVF-29T

DTT-5000 TIME TOTALISER / HOUR METER 36 X 72 X 72 MULTISPAN

Original price was: ₹1,360.00.Current price is: ₹952.00. Excl. GST
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SKU: DTT-5000

EMS-13a | Frequency Meter, Size 96×48, 3Phase 4Wire EAPL

Original price was: ₹880.00.Current price is: ₹704.00. Excl. GST
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SKU: EMS-13a

FRQ-11 SINGLE PHASE FREQUENCY METER 96 X 96 X 54 MULTISPAN

Original price was: ₹1,055.00.Current price is: ₹738.50. Excl. GST
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SKU: FRQ-11

Best Seller

XB5AW84M5N | ill double-head push button, Harmony XB5N XB7N, plastic, 22mm, 1 green flush + 1 red projecting, marked, 230V AC, 1NO 1NC – Schneider Electric

Original price was: ₹1,324.00.Current price is: ₹714.96. Excl. GST
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SKU: XB5AW84M5N

CPX101SW1M_WE | ClipsalX Antiviral-10A 1 Way Switch – Schneider Electric

Original price was: ₹135.00.Current price is: ₹51.30. Excl. GST
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SKU: CPX101SW1M_WE

A9HMES04 | Acti 9 – metal enclosures – single door – 4 modules – Schneider Electric

Original price was: ₹1,102.00.Current price is: ₹407.74. Excl. GST
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SKU: A9HMES04

XB5AJ53N | Selector switch, Harmony XB5N XB7N, plastic, black, 22mm, long handle, 3 position, spring return to middle, 2 NO – Schneider Electric

Original price was: ₹544.00.Current price is: ₹293.76. Excl. GST
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SKU: XB5AJ53N

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Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.

A client that's unhappy for a reason is a problem, a client that's unhappy though he or her can't quite put a finger on it is worse. Chances are there wasn't collaboration, communication, and checkpoints, there wasn't a process agreed upon or specified with the granularity required. It's content strategy gone awry right from the start. If that's what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.