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LED 6″ EDGELIT DOWN LIGHT (Round / Square) – Opulus, colour – Tricolour, wattage – 15W, Shape – Round

394.00 Excl. GST
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Wipro 2W Cabinet Spotlight – Warm White, 2W | D740227

Original price was: ₹225.00.Current price is: ₹117.25. Excl. GST
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SKU: D740227

LED FLOOD LIGHT (STAR) – Opulus, wattage – 400W, colour – Cool White

8,413.00 Excl. GST
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LED VIRGO STRICKER ROUND 3W – Opulus, Red

66.00 Excl. GST
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LED DOWN LIGHT ROUND CONCEALED (CENTAUR) – Opulus, wattage – 8W, colour – Red

98.00 Excl. GST
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Contactors

MCX Contactor 600A 4P 415V AC In Built 2NO+2NC AC-1 415V AC Coil 50/60 Hz | L&T – CS97027DOOO

Original price was: ₹100,320.00.Current price is: ₹60,192.00. Excl. GST
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SKU: CS97027DOOO

LC1K0901E7 | TeSys K contactor – 3P – AC-3 <= 440 V 9 A - 1 NC aux. - 48 V AC coil - Schneider Electric

Original price was: ₹1,950.00.Current price is: ₹975.00. Excl. GST
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SKU: LC1K0901E7

LC1DT32U7 | TeSys D contactor – 4P(4 NO) – AC-1 – <= 440 V 32 A - 240 V AC 50/60 Hz coil - Schneider Electric

Original price was: ₹5,410.00.Current price is: ₹2,380.40. Excl. GST
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SKU: LC1DT32U7

LAEX2M7 | EasyPact TVS coil 220 VAC 50/60 Hz spare part for LC1E32…E38 – Schneider Electric

Original price was: ₹3,175.00.Current price is: ₹1,333.50. Excl. GST
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SKU: LAEX2M7

CA2KN40B7 | TeSys K control relay – 4 NO – <= 690 V - 24 V AC coil - Schneider Electric

Original price was: ₹1,930.00.Current price is: ₹868.50. Excl. GST
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SKU: CA2KN40B7

40A 4P 36KA TM Optium 2.0 Adj F3 MCCB – Indoasian

Original price was: ₹11,608.00.Current price is: ₹5,804.00. Excl. GST
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SKU: 830328

DN2S MCCB 160 4P 415V AC 70kA Thermal Magnetic 50/60 Hz | L&T – CM92102OOM1OG

Original price was: ₹45,200.00.Current price is: ₹20,792.00. Excl. GST
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SKU: CM92102OOM1OG

50A 4P 16KA TM Optium 2.0 Adj F1 MCCB – Indoasian

Original price was: ₹6,916.00.Current price is: ₹3,458.00. Excl. GST
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SKU: 830239

DN4N MCCB 800 3P 415V AC 50kA MTX2.0 50/60 Hz | L&T – CM96021OOOOAG

Original price was: ₹112,000.00.Current price is: ₹51,520.00. Excl. GST
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SKU: CM96021OOOOAG

VOLT-13 THREE PHASE AMPERE & VOLTMETER 96 X 96 X 43 MULTISPAN

Original price was: ₹1,460.00.Current price is: ₹1,022.00. Excl. GST
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SKU: VOLT-13

AV-14DZ DIGITAL DC AMPERE METER 96 X 96 X 40 MULTISPAN

Original price was: ₹1,595.00.Current price is: ₹1,116.50. Excl. GST
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SKU: AV-14DZ

METSEEM6438HCL10RS | CONZERV EM6438H DUAL P&E RS485 CL1.0 – Schneider Electric

Original price was: ₹9,743.00.Current price is: ₹4,092.06. Excl. GST
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SKU: METSEEM6438HCL10RS

MFM-5M (DIN RAIL) THREE PHASE MULTIFUNCTION METER 90.5 X 88 X 62 MULTISPAN

Original price was: ₹4,950.00.Current price is: ₹3,465.00. Excl. GST
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SKU: MFM-5M (DIN RAIL)

METSEEM6436HCL10NC | CONZERV EM6436H VAF PF P&E NO COM CL 1.0 – Schneider Electric

Original price was: ₹9,916.00.Current price is: ₹4,164.72. Excl. GST
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SKU: METSEEM6436HCL10NC

Best Seller

XB5AW84M5N | ill double-head push button, Harmony XB5N XB7N, plastic, 22mm, 1 green flush + 1 red projecting, marked, 230V AC, 1NO 1NC – Schneider Electric

Original price was: ₹1,324.00.Current price is: ₹714.96. Excl. GST
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SKU: XB5AW84M5N

CPX101SW1M_WE | ClipsalX Antiviral-10A 1 Way Switch – Schneider Electric

Original price was: ₹135.00.Current price is: ₹51.30. Excl. GST
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SKU: CPX101SW1M_WE

A9HMES04 | Acti 9 – metal enclosures – single door – 4 modules – Schneider Electric

Original price was: ₹1,102.00.Current price is: ₹407.74. Excl. GST
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SKU: A9HMES04

XB5AJ53N | Selector switch, Harmony XB5N XB7N, plastic, black, 22mm, long handle, 3 position, spring return to middle, 2 NO – Schneider Electric

Original price was: ₹544.00.Current price is: ₹293.76. Excl. GST
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SKU: XB5AJ53N

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Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.

A client that's unhappy for a reason is a problem, a client that's unhappy though he or her can't quite put a finger on it is worse. Chances are there wasn't collaboration, communication, and checkpoints, there wasn't a process agreed upon or specified with the granularity required. It's content strategy gone awry right from the start. If that's what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.