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LED TRACK LIGHT COB – Opulus, Design – Surface, wattage – 10W, colour – Cool White

570.00 Excl. GST
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LED DOWN LIGHT CONCEALED 9W ROUND ALUMINIUM BODY – Opulus, Cool White

109.00 Excl. GST
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Wipro Garnet 50M Neon LED Strip Light, 120 LEDs/mtr, Blue, IP65 Waterproof, Flexible Strip Light for Outdoor & Indoor Decoration (Diwali, Christmas), Model DF82880

Original price was: ₹17,990.00.Current price is: ₹10,154.90. Excl. GST
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SKU: DF82880

LED STREET LIGHT – Opulus, wattage – 24W, colour – Cool White

541.00 Excl. GST
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SURFACE RING CDL DOWN LIGHT (Round/Square) – Opulus, wattage – 18W, Shape – Round

88.00 Excl. GST
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Contactors

MCX Contactor 40A 4P 415V AC AC-1 220V AC Coil 50/60 Hz | L&T – CS97012KOOO

Original price was: ₹2,010.00.Current price is: ₹1,206.00. Excl. GST
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SKU: CS97012KOOO

LC1D40ABBE | TeSys D contactor 3P 40A AC-3 up to 440V coil 24V DC EverLink – Schneider Electric

Original price was: ₹16,445.00.Current price is: ₹7,400.25. Excl. GST
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SKU: LC1D40ABBE

MO C Capacitor Duty Contactor 25kVAr 3P 440V AC In Built 1NO AC-6b 240V AC Coil 50/60 Hz | L&T – CS96322BOOO

Original price was: ₹5,180.00.Current price is: ₹3,108.00. Excl. GST
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SKU: CS96322BOOO

MCX Contactor 160A 4P 415V AC In Built 2NO+2NC AC-1 220V AC Coil 50/60 Hz | L&T – CS97020KOOO

Original price was: ₹21,630.00.Current price is: ₹12,978.00. Excl. GST
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SKU: CS97020KOOO

LC1D12BL | TeSys D contactor – 3P(3 NO) – AC-3 – <= 440 V 12 A - 24 V DC coil - Schneider Electric

Original price was: ₹3,995.00.Current price is: ₹1,797.75. Excl. GST
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SKU: LC1D12BL

16A 3P 36KA TM Optium 1.0 Fixed F1 MCCB – Indoasian

Original price was: ₹7,792.00.Current price is: ₹3,896.00. Excl. GST
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SKU: 830061

500A 3P 50KA TM Optium 2.0 Adj F4 MCCB – Indoasian

Original price was: ₹34,484.00.Current price is: ₹17,242.00. Excl. GST
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SKU: 830402

DY125U MCCB 100A 4P 415V AC 10kA Thermal Magnetic 50/60 Hz with Spreader Terminals | L&T – EM90984OOKO

Original price was: ₹3,690.00.Current price is: ₹2,214.00. Excl. GST
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SKU: EM90984OOKO

DN3-630N MCCB 630 4P 415V AC 50kA MTX2.0 50/60 Hz | L&T – CM93008OOOOAG

Original price was: ₹93,500.00.Current price is: ₹43,010.00. Excl. GST
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SKU: CM93008OOOOAG

160A 4P 16KA TM Optium 1.0 Fixed F2 MCCB – Indoasian

Original price was: ₹11,024.00.Current price is: ₹5,512.00. Excl. GST
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SKU: 830095

30001808 | ELFmeter Adaptor Plate – Schneider Electric

Original price was: ₹80.00.Current price is: ₹58.40. Excl. GST
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SKU: 30001808

METSEEM1220HCL1 | panel mount meter EasyLogic PM1220H, class 1, RS485, LCD – Schneider Electric

Original price was: ₹12,659.00.Current price is: ₹5,316.78. Excl. GST
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SKU: METSEEM1220HCL1

METSEEM6459HCL10NC | CONZERV EM6459H VAF PF DPM NO COM CL 1.0 – Schneider Electric

Original price was: ₹7,577.00.Current price is: ₹3,182.34. Excl. GST
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SKU: METSEEM6459HCL10NC

AVH-14 THREE PHASE MULTIFUNCTION METER 96 X 96 X 54 MULTISPAN

Original price was: ₹4,070.00.Current price is: ₹2,849.00. Excl. GST
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SKU: AVH-14

30002366 | DM1210 Single phase Voltmeter Cl 1.0 LED – Schneider Electric

Original price was: ₹1,468.00.Current price is: ₹734.00. Excl. GST
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SKU: 30002366

Best Seller

XB5AW84M5N | ill double-head push button, Harmony XB5N XB7N, plastic, 22mm, 1 green flush + 1 red projecting, marked, 230V AC, 1NO 1NC – Schneider Electric

Original price was: ₹1,324.00.Current price is: ₹714.96. Excl. GST
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SKU: XB5AW84M5N

CPX101SW1M_WE | ClipsalX Antiviral-10A 1 Way Switch – Schneider Electric

Original price was: ₹135.00.Current price is: ₹51.30. Excl. GST
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SKU: CPX101SW1M_WE

A9HMES04 | Acti 9 – metal enclosures – single door – 4 modules – Schneider Electric

Original price was: ₹1,102.00.Current price is: ₹407.74. Excl. GST
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SKU: A9HMES04

XB5AJ53N | Selector switch, Harmony XB5N XB7N, plastic, black, 22mm, long handle, 3 position, spring return to middle, 2 NO – Schneider Electric

Original price was: ₹544.00.Current price is: ₹293.76. Excl. GST
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SKU: XB5AJ53N

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Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.

A client that's unhappy for a reason is a problem, a client that's unhappy though he or her can't quite put a finger on it is worse. Chances are there wasn't collaboration, communication, and checkpoints, there wasn't a process agreed upon or specified with the granularity required. It's content strategy gone awry right from the start. If that's what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.