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SURFACE RING CDL DOWN LIGHT (Round/Square) – Opulus, wattage – 10W, Shape – Square

45.00 Excl. GST
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Wipro 2W Cabinet Spotlight – Cool White, 2W | D740265

Original price was: ₹225.00.Current price is: ₹117.25. Excl. GST
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SKU: D740265

LED FLOOD LIGHT (LEO) – Opulus, wattage – 30W, colour – Cool White

916.00 Excl. GST
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Wipro 20W CCT+RGB Smart Wi-Fi LED Batten – 900mm Length, Adjustable Color Temperature & RGB | Energy-Efficient, Smart Lighting Solution | Model DS22000

Original price was: ₹2,690.00.Current price is: ₹1,324.90. Excl. GST
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SKU: DS22000

LED STREET LIGHT – Opulus, wattage – 24W, colour – Cool White

541.00 Excl. GST
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Contactors

LC1E50F7 | Easy TeSys contactor 3P(3 NO) – AC-3 – <= 440 V 50A - 110 V AC coil - Schneider Electric

Original price was: ₹10,895.00.Current price is: ₹4,358.00. Excl. GST
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SKU: LC1E50F7

LC1E95008M5WB | Easy TeSys contactor 4P CTR 125A AC1(2NO+2NC)220V 50Hz WB – Schneider Electric

Original price was: ₹47,645.00.Current price is: ₹21,440.25. Excl. GST
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SKU: LC1E95008M5WB

MNX Contactor 250A 3P 415V AC AC-3 110V AC Coil 50/60 Hz | L&T – CS94141AOOO

Original price was: ₹46,070.00.Current price is: ₹22,113.60. Excl. GST
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SKU: CS94141AOOO

CA3KN31BD | TeSys K control relay – 3 NO + 1 NC – <= 690 V - 24 V DC standard coil - Schneider Electric

Original price was: ₹2,685.00.Current price is: ₹1,288.80. Excl. GST
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SKU: CA3KN31BD

MNX Contactor 12A 3P 415V AC In Built 1NC AC-3 240V AC Coil 50/60 Hz | L&T – CS94109BOOO

Original price was: ₹1,210.00.Current price is: ₹726.00. Excl. GST
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SKU: CS94109BOOO

1000A 4P 36KA TM Optium 2.0 Adj F5 MCCB – Indoasian

Original price was: ₹71,626.00.Current price is: ₹35,813.00. Excl. GST
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SKU: 830414

INA_4P96480E | circuit breaker, ComPact NS1250N, 4P, 50kA, Micrologic 6.0A, fixed, manually operated – Schneider Electric

Original price was: ₹305,560.00.Current price is: ₹158,891.20. Excl. GST
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SKU: INA_4P96480E

DN1C MCCB 200 3P 415V AC 25kA Thermal Magnetic 50/60 Hz | L&T – CM90638OONO

Original price was: ₹22,900.00.Current price is: ₹10,534.00. Excl. GST
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SKU: CM90638OONO

DN0C MCCB 63 4P 415V AC 25kA Thermal Magnetic 50/60 Hz | L&T – CM91712OOHOOG

Original price was: ₹13,400.00.Current price is: ₹6,164.00. Excl. GST
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SKU: CM91712OOHOOG

EMS-15 | Maximum Demand Indicator, 3Phase 4Wire, Class 1 EAPL

Original price was: ₹7,360.00.Current price is: ₹5,888.00. Excl. GST
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SKU: EMS-15

EMS-09m | Basic Energy Meter with counter, 3Phase 4Wire, Class 1 EAPL

Original price was: ₹4,890.00.Current price is: ₹3,912.00. Excl. GST
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SKU: EMS-09m

AMP-19 THREE PHASE AMPERE & VOLTMETER 96 X 96 X 43 MULTISPAN

Original price was: ₹2,075.00.Current price is: ₹1,452.50. Excl. GST
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SKU: AMP-19

EMS-12s | Single Phase Volt Meter, Size 96×96, Class 1 EAPL

Original price was: ₹1,050.00.Current price is: ₹840.00. Excl. GST
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SKU: EMS-12s

30002385 | EasyLogic – Digital Panel Meter DM3000 – Ampermeter – three phases – Schneider Electric

Original price was: ₹2,334.00.Current price is: ₹1,167.00. Excl. GST
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SKU: 30002385

Best Seller

XB5AW84M5N | ill double-head push button, Harmony XB5N XB7N, plastic, 22mm, 1 green flush + 1 red projecting, marked, 230V AC, 1NO 1NC – Schneider Electric

Original price was: ₹1,324.00.Current price is: ₹714.96. Excl. GST
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SKU: XB5AW84M5N

CPX101SW1M_WE | ClipsalX Antiviral-10A 1 Way Switch – Schneider Electric

Original price was: ₹135.00.Current price is: ₹51.30. Excl. GST
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SKU: CPX101SW1M_WE

A9HMES04 | Acti 9 – metal enclosures – single door – 4 modules – Schneider Electric

Original price was: ₹1,102.00.Current price is: ₹407.74. Excl. GST
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SKU: A9HMES04

XB5AJ53N | Selector switch, Harmony XB5N XB7N, plastic, black, 22mm, long handle, 3 position, spring return to middle, 2 NO – Schneider Electric

Original price was: ₹544.00.Current price is: ₹293.76. Excl. GST
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SKU: XB5AJ53N

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Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.

A client that's unhappy for a reason is a problem, a client that's unhappy though he or her can't quite put a finger on it is worse. Chances are there wasn't collaboration, communication, and checkpoints, there wasn't a process agreed upon or specified with the granularity required. It's content strategy gone awry right from the start. If that's what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.