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Wipro Garnet LED Tubelight/Batten – Warm White, 20W, 1135MM | D532027

Original price was: ₹450.00.Current price is: ₹179.50. Excl. GST
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SKU: D532027

LED 7″ EDGELIT DOWN LIGHT 15W (Round / Square) – Opulus, colour – White, Shape – Square

373.00 Excl. GST
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LED FLOOD LIGHT (STAR) – Opulus, wattage – 300W, colour – Cool White

5,564.00 Excl. GST
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Wipro Garnet LED Tubelight/Batten – Warm White, 22W, 1135MM | D532227

Original price was: ₹500.00.Current price is: ₹234.00. Excl. GST
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SKU: D532227

Contactors

LC1D09BL | TeSys D contactor – 3P(3 NO) – AC-3 – <= 440 V 9 A - 24 V DC coil - Schneider Electric

Original price was: ₹3,570.00.Current price is: ₹1,606.50. Excl. GST
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SKU: LC1D09BL

LC1E250M5 | Easy TeSys contactor 3P(3 NO) – AC-3 – <= 440 V 250A - 220 V AC coil - Schneider Electric

Original price was: ₹65,640.00.Current price is: ₹26,256.00. Excl. GST
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SKU: LC1E250M5

CAD32MD | TeSys D control relay – 3 NO + 2 NC – <= 690 V - 220 V DC standard coil - Schneider Electric

Original price was: ₹2,965.00.Current price is: ₹1,423.20. Excl. GST
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SKU: CAD32MD

MNX Contactor 80A 3P 415V AC AC-3 415V AC Coil 50/60 Hz | L&T – CS97077DOOO

Original price was: ₹13,310.00.Current price is: ₹7,986.00. Excl. GST
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SKU: CS97077DOOO

LP1K1210BD | TeSys K contactor – 3P – AC-3 <= 440 V 12 A - 1 NO aux. - 24 V DC coil - Schneider Electric

Original price was: ₹3,220.00.Current price is: ₹1,610.00. Excl. GST
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SKU: LP1K1210BD

DN0-125D MCCB 125 3P 415V AC 36kA Thermal Magnetic 50/60 Hz | L&T – CM90680OOLOOG

Original price was: ₹11,400.00.Current price is: ₹5,472.00. Excl. GST
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SKU: CM90680OOLOOG

DU250C MCCB 200A 4P 415V AC 25kA Thermal Magnetic 50/60 Hz | L&T – CM90634OONO

Original price was: ₹13,700.00.Current price is: ₹8,220.00. Excl. GST
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SKU: CM90634OONO

16A 3P 16KA TM Optium 1.0 Fixed F1 MCCB – Indoasian

Original price was: ₹4,890.00.Current price is: ₹2,445.00. Excl. GST
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SKU: 830001

250A 3P 50KA TM Optium 2.0 Adj F3 MCCB – Indoasian

Original price was: ₹24,088.00.Current price is: ₹12,044.00. Excl. GST
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SKU: 830356

EZC100N3100 | circuit breaker Easypact EZC100N – TMD – 100 A – 3 poles 3d – Schneider Electric

Original price was: ₹6,440.00.Current price is: ₹3,220.00. Excl. GST
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SKU: EZC100N3100

VOLT-23 THREE PHASE AMPERE & VOLTMETER 72 X 72 X 36 MULTISPAN

Original price was: ₹1,460.00.Current price is: ₹1,022.00. Excl. GST
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SKU: VOLT-23

MFM-5M (DIN RAIL) THREE PHASE MULTIFUNCTION METER 90.5 X 88 X 62 MULTISPAN

Original price was: ₹4,950.00.Current price is: ₹3,465.00. Excl. GST
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SKU: MFM-5M (DIN RAIL)

AV-24 DIGITAL AMPERE METER 72 X 72 X 36 MULTISPAN

Original price was: ₹1,050.00.Current price is: ₹735.00. Excl. GST
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SKU: AV-24

AVF-19D AVF METER 96 X 96 X 43 MULTISPAN

Original price was: ₹1,980.00.Current price is: ₹1,386.00. Excl. GST
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SKU: AVF-19D

AV-24DZ DIGITAL DC AMPERE METER 72 X 72 X 60 MULTISPAN

Original price was: ₹1,595.00.Current price is: ₹1,116.50. Excl. GST
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SKU: AV-24DZ

Best Seller

XB5AW84M5N | ill double-head push button, Harmony XB5N XB7N, plastic, 22mm, 1 green flush + 1 red projecting, marked, 230V AC, 1NO 1NC – Schneider Electric

Original price was: ₹1,324.00.Current price is: ₹714.96. Excl. GST
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SKU: XB5AW84M5N

CPX101SW1M_WE | ClipsalX Antiviral-10A 1 Way Switch – Schneider Electric

Original price was: ₹135.00.Current price is: ₹51.30. Excl. GST
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SKU: CPX101SW1M_WE

A9HMES04 | Acti 9 – metal enclosures – single door – 4 modules – Schneider Electric

Original price was: ₹1,102.00.Current price is: ₹407.74. Excl. GST
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SKU: A9HMES04

XB5AJ53N | Selector switch, Harmony XB5N XB7N, plastic, black, 22mm, long handle, 3 position, spring return to middle, 2 NO – Schneider Electric

Original price was: ₹544.00.Current price is: ₹293.76. Excl. GST
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SKU: XB5AJ53N

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Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.

A client that's unhappy for a reason is a problem, a client that's unhappy though he or her can't quite put a finger on it is worse. Chances are there wasn't collaboration, communication, and checkpoints, there wasn't a process agreed upon or specified with the granularity required. It's content strategy gone awry right from the start. If that's what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.