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Wipro Garnet Aluminium Batten – Warm White, 20W, 1136MM | D552027

Original price was: ₹575.00.Current price is: ₹454.75. Excl. GST
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SKU: D552027

LED 7″ EDGELIT DOWN LIGHT 15W (Round / Square) – Opulus, colour – White, Shape – Round

373.00 Excl. GST
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LED HI-BAY LIGHT – Opulus, wattage – 200W, colour – Cool White

4,702.00 Excl. GST
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LED ROPE LIGHT (Polaris) 7W Per METER – Opulus, Amber

2,985.00 Excl. GST
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LED VIRGO STRICKER ROUND 3W – Opulus, Green

66.00 Excl. GST
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Contactors

LC1E250F5 | Easy TeSys contactor 3P(3 NO) – AC-3 – <= 440 V 250A - 110 V AC coil - Schneider Electric

Original price was: ₹65,640.00.Current price is: ₹26,256.00. Excl. GST
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SKU: LC1E250F5

LC1D50AD7 | TeSys D contactor – 3P(3 NO) – AC-3 – <= 440 V 50 A - 42 V AC 50/60 Hz coil - Schneider Electric

Original price was: ₹12,980.00.Current price is: ₹6,230.40. Excl. GST
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SKU: LC1D50AD7

MO0 Control Contactor 4A 4P 415V AC 2NO+2NC AC-15 240V AC Coil 50/60 Hz | L&T – CS91625BOOO

Original price was: ₹955.00.Current price is: ₹649.40. Excl. GST
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SKU: CS91625BOOO

LC1D50ABBE | TeSys D contactor 3P 50A AC-3 up to 440V coil 24V DC EverLink – Schneider Electric

Original price was: ₹20,640.00.Current price is: ₹9,288.00. Excl. GST
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SKU: LC1D50ABBE

LC1F400 | TeSys F contactor-3P(3 NO)-AC-3 <= 440V 1100A with coil LX1/LX9 -48…1000V AC 40/400Hz, LX4 -48...440V DC, LXE -100...250V AC 50/60Hz or 100…380V DC - Schneider Electric

Original price was: ₹107,610.00.Current price is: ₹91,468.50. Excl. GST
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SKU: LC1F400

DN2S MCCB 125 4P 415V AC 70kA Thermal Magnetic 50/60 Hz | L&T – CM92102OOL1OG

Original price was: ₹41,900.00.Current price is: ₹19,274.00. Excl. GST
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SKU: CM92102OOL1OG

LV516302 | circuit breaker EasyPact CVS160B, 25 kA at 415 VAC, 125 A rating thermal magnetic TM-D trip unit, 3P 3d – Schneider Electric

Original price was: ₹13,520.00.Current price is: ₹5,678.40. Excl. GST
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SKU: LV516302

LV516463 | Easypact CVS – CVS160N circuit breaker – 3P/3d – Schneider Electric

Original price was: ₹24,000.00.Current price is: ₹10,080.00. Excl. GST
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SKU: LV516463

EZC100N3100 | circuit breaker Easypact EZC100N – TMD – 100 A – 3 poles 3d – Schneider Electric

Original price was: ₹6,440.00.Current price is: ₹3,220.00. Excl. GST
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SKU: EZC100N3100

100A 3P 16KA TM Optium 2.0 Adj F1 MCCB – Indoasian

Original price was: ₹5,614.00.Current price is: ₹2,807.00. Excl. GST
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SKU: 830228

AV-14DV DIGITAL DC VOLT METER MULTISPAN

Original price was: ₹1,155.00.Current price is: ₹808.50. Excl. GST
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SKU: AV-14DV

EM-1P SINGLE PHASE KWH METER 96 X 96 X 43 MULTISPAN

Original price was: ₹2,090.00.Current price is: ₹1,463.00. Excl. GST
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SKU: EM-1P

DTT-3000 TIME TOTALISER / HOUR METER 48 X 96 X 26 MULTISPAN

Original price was: ₹1,360.00.Current price is: ₹952.00. Excl. GST
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SKU: DTT-3000

AV-41DV (3 Digit) DIGITAL DC VOLT METER 48 X 48 X 70 MULTISPAN

Original price was: ₹1,155.00.Current price is: ₹808.50. Excl. GST
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SKU: AV-41DV (3 Digit)

AVF-19D AVF METER 96 X 96 X 43 MULTISPAN

Original price was: ₹1,980.00.Current price is: ₹1,386.00. Excl. GST
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SKU: AVF-19D

Best Seller

XB5AW84M5N | ill double-head push button, Harmony XB5N XB7N, plastic, 22mm, 1 green flush + 1 red projecting, marked, 230V AC, 1NO 1NC – Schneider Electric

Original price was: ₹1,324.00.Current price is: ₹714.96. Excl. GST
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SKU: XB5AW84M5N

CPX101SW1M_WE | ClipsalX Antiviral-10A 1 Way Switch – Schneider Electric

Original price was: ₹135.00.Current price is: ₹51.30. Excl. GST
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SKU: CPX101SW1M_WE

A9HMES04 | Acti 9 – metal enclosures – single door – 4 modules – Schneider Electric

Original price was: ₹1,102.00.Current price is: ₹407.74. Excl. GST
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SKU: A9HMES04

XB5AJ53N | Selector switch, Harmony XB5N XB7N, plastic, black, 22mm, long handle, 3 position, spring return to middle, 2 NO – Schneider Electric

Original price was: ₹544.00.Current price is: ₹293.76. Excl. GST
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SKU: XB5AJ53N

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Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.

A client that's unhappy for a reason is a problem, a client that's unhappy though he or her can't quite put a finger on it is worse. Chances are there wasn't collaboration, communication, and checkpoints, there wasn't a process agreed upon or specified with the granularity required. It's content strategy gone awry right from the start. If that's what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.