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4ft LED TUBE LIGHT BATTEN (Integrated Driver) – Opulus, colour – Warm White, wattage – 36W

299.00 Excl. GST
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Wipro 2W Cabinet Spotlight – Green, 2W | D740295

Original price was: ₹250.00.Current price is: ₹117.50. Excl. GST
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SKU: D740295

Wipro Garnet LED Tubelight/Batten – Cool White, 5W, 300MM | D530565

Original price was: ₹350.00.Current price is: ₹192.50. Excl. GST
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SKU: D530565

LED 8″ EDGELIT DOWN LIGHT (Round / Square) – Opulus, wattage – 18W, colour – Warm White, Shape – Round

400.00 Excl. GST
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LED FLOOD LIGHT (STAR) – Opulus, wattage – 50W, colour – Warm White

814.00 Excl. GST
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Contactors

MCX Contactor 100A 4P 415V AC AC-1 240V AC Coil 50/60 Hz | L&T – CS97017BOOO

Original price was: ₹11,070.00.Current price is: ₹6,642.00. Excl. GST
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SKU: CS97017BOOO

LC1D50AB7 | TeSys D contactor – 3P(3 NO) – AC-3 – <= 440 V 50 A - 24 V AC 50/60 Hz coil - Schneider Electric

Original price was: ₹12,755.00.Current price is: ₹5,102.00. Excl. GST
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SKU: LC1D50AB7

LC1K1210N7 | TeSys K contactor – 3P – AC-3 <= 440 V 12 A - 1 NO aux. - 400...415 V AC coil - Schneider Electric

Original price was: ₹2,330.00.Current price is: ₹978.60. Excl. GST
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SKU: LC1K1210N7

LAEX5M5 | EasyPact TVS coil 220 VAC 50 Hz spare part for LC1E120…E160 – Schneider Electric

Original price was: ₹6,525.00.Current price is: ₹3,784.50. Excl. GST
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SKU: LAEX5M5

LC1D65ABNE | TeSys D contactor 3P 65A AC-3 up to 440V coil 24-60V AC/DC coil EverLink – Schneider Electric

Original price was: ₹23,405.00.Current price is: ₹10,532.25. Excl. GST
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SKU: LC1D65ABNE

INA_4P33469E | circuit breaker, ComPact NS800N, 4P, 50kA, Micrologic 2.0, extended rotary handle, front connected – Schneider Electric

Original price was: ₹147,240.00.Current price is: ₹79,509.60. Excl. GST
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SKU: INA_4P33469E

DN2S MCCB 63 4P 415V AC 70kA MTX2.0 50/60 Hz | L&T – CM92164OOOOAG

Original price was: ₹64,900.00.Current price is: ₹29,854.00. Excl. GST
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SKU: CM92164OOOOAG

200A 4P 16KA TM Optium 2.0 Adj F2 MCCB – Indoasian

Original price was: ₹13,572.00.Current price is: ₹6,786.00. Excl. GST
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SKU: 830286

DN4N MCCB 800 4P 415V AC 50kA MTX2.0 50/60 Hz | L&T – CM96111OOOOAG

Original price was: ₹132,900.00.Current price is: ₹61,134.00. Excl. GST
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SKU: CM96111OOOOAG

FRQ-21 SINGLE PHASE FREQUENCY METER 72 X 72 X 36 MULTISPAN

Original price was: ₹1,055.00.Current price is: ₹738.50. Excl. GST
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SKU: FRQ-21

FRQ-31 SINGLE PHASE FREQUENCY METER 48 X 96 X 26 MULTISPAN

Original price was: ₹1,055.00.Current price is: ₹738.50. Excl. GST
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SKU: FRQ-31

EMS-01T | Multifunction Meter with THD and RS485, 3Phase 4Wire, Class 1 EAPL

Original price was: ₹6,820.00.Current price is: ₹5,456.00. Excl. GST
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SKU: EMS-01T

EMS-12a | Volt Meter, Size 96×48, 3Phase 4Wire, Class 1 EAPL

Original price was: ₹880.00.Current price is: ₹704.00. Excl. GST
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SKU: EMS-12a

METSEEM6433HCL10RS | CONZERV EM6433H A PWR&ENERG RS485 CL 1.0 – Schneider Electric

Original price was: ₹9,168.00.Current price is: ₹3,850.56. Excl. GST
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SKU: METSEEM6433HCL10RS

Best Seller

XB5AW84M5N | ill double-head push button, Harmony XB5N XB7N, plastic, 22mm, 1 green flush + 1 red projecting, marked, 230V AC, 1NO 1NC – Schneider Electric

Original price was: ₹1,324.00.Current price is: ₹714.96. Excl. GST
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SKU: XB5AW84M5N

CPX101SW1M_WE | ClipsalX Antiviral-10A 1 Way Switch – Schneider Electric

Original price was: ₹135.00.Current price is: ₹51.30. Excl. GST
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SKU: CPX101SW1M_WE

A9HMES04 | Acti 9 – metal enclosures – single door – 4 modules – Schneider Electric

Original price was: ₹1,102.00.Current price is: ₹407.74. Excl. GST
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SKU: A9HMES04

XB5AJ53N | Selector switch, Harmony XB5N XB7N, plastic, black, 22mm, long handle, 3 position, spring return to middle, 2 NO – Schneider Electric

Original price was: ₹544.00.Current price is: ₹293.76. Excl. GST
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SKU: XB5AJ53N

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Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.

A client that's unhappy for a reason is a problem, a client that's unhappy though he or her can't quite put a finger on it is worse. Chances are there wasn't collaboration, communication, and checkpoints, there wasn't a process agreed upon or specified with the granularity required. It's content strategy gone awry right from the start. If that's what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.