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LED 8″ EDGELIT DOWN LIGHT (Round / Square) – Opulus, wattage – 22W, colour – Tricolour, Shape – Square

536.00 Excl. GST
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LED STREET LIGHT – Opulus, wattage – 50W, colour – Warm White

889.00 Excl. GST
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Wipro Garnet 50M Neon LED Strip Light, 120 LEDs/mtr, Blue, IP65 Waterproof, Flexible Strip Light for Outdoor & Indoor Decoration (Diwali, Christmas), Model DF82880

Original price was: ₹17,990.00.Current price is: ₹10,154.90. Excl. GST
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SKU: DF82880

LED VIRGO STRICKER ROUND 3W – Opulus, Warm White

66.00 Excl. GST
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Wipro Garnet 3W LED Mini Downlight | Pink Light | Compact Design | 120° Beam Angle | Recessed Down Light for False Ceiling | 55mm Cutout | Pack of 1 | Model D350385

Original price was: ₹290.00.Current price is: ₹92.90. Excl. GST
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SKU: D350385

Contactors

CAD32BD | TeSys D control relay – 3 NO + 2 NC – <= 690 V - 24 V DC standard coil - Schneider Electric

Original price was: ₹2,965.00.Current price is: ₹1,334.25. Excl. GST
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SKU: CAD32BD

LC1D09E7 | TeSys D contactor – 3P(3 NO) – AC-3 – <= 440 V 9 A - 48 V AC coil - Schneider Electric

Original price was: ₹2,275.00.Current price is: ₹1,092.00. Excl. GST
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SKU: LC1D09E7

MCX Contactor 40A 4P 415V AC AC-1 240V AC Coil 50/60 Hz | L&T – CS97012BOOO

Original price was: ₹2,010.00.Current price is: ₹1,206.00. Excl. GST
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SKU: CS97012BOOO

LC1E3810B7 | Easy TeSys contactor 3P(3 NO) – AC-3 – <= 440 V 38A - 24 V AC coil - Schneider Electric

Original price was: ₹6,670.00.Current price is: ₹2,668.00. Excl. GST
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SKU: LC1E3810B7

LC2K0601B7 | TeSys K reversing contactor – 3P – AC-3 <= 440 V 6 A - 1 NC - 24 V AC coil - Schneider Electric

Original price was: ₹5,440.00.Current price is: ₹2,611.20. Excl. GST
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SKU: LC2K0601B7

1250A 3P 36KA TM Optium 2.0 Adj F5 MCCB – Indoasian

Original price was: ₹72,422.00.Current price is: ₹36,211.00. Excl. GST
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SKU: 830412

LV510342 | circuit breaker EasyPact CVS100F, 36 kA at 415 VAC, 32 A rating thermal magnetic TM-D trip unit, 4P 3d – Schneider Electric

Original price was: ₹15,700.00.Current price is: ₹7,143.50. Excl. GST
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SKU: LV510342

LV525332 | circuit breaker, EasyPact CVS250F, 36kA at 415VAC, 200A, TM-D trip unit, 3P3d – Schneider Electric

Original price was: ₹26,630.00.Current price is: ₹11,184.60. Excl. GST
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SKU: LV525332

100A 4P 25KA TM Optium 1.0 Fixed F1 MCCB – Indoasian

Original price was: ₹7,384.00.Current price is: ₹3,692.00. Excl. GST
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SKU: 830052

PM-133 (6 Display) AVF METER 96 X 96 X 54 MULTISPAN

Original price was: ₹2,650.00.Current price is: ₹1,855.00. Excl. GST
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SKU: PM-133 (6 Display)

DTT-1000 TIME TOTALISER / HOUR METER MULTISPAN

Original price was: ₹1,360.00.Current price is: ₹952.00. Excl. GST
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SKU: DTT-1000

EM-100 | Ammeter, Size 96×96, 3Phase 4Wire, Class 1 EAPL

Original price was: ₹1,090.00.Current price is: ₹872.00. Excl. GST
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SKU: EM-100

DC-24 DIGITAL DC AMP & VOLT METER 72 X 72 X 45 MULTISPAN

Original price was: ₹2,125.00.Current price is: ₹1,487.50. Excl. GST
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SKU: DC-24

AVF-133 (6 Display) AVF METER 96 X 96 X 54 MULTISPAN

Original price was: ₹2,250.00.Current price is: ₹1,575.00. Excl. GST
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SKU: AVF-133 (6 Display)

Best Seller

XB5AW84M5N | ill double-head push button, Harmony XB5N XB7N, plastic, 22mm, 1 green flush + 1 red projecting, marked, 230V AC, 1NO 1NC – Schneider Electric

Original price was: ₹1,324.00.Current price is: ₹714.96. Excl. GST
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SKU: XB5AW84M5N

CPX101SW1M_WE | ClipsalX Antiviral-10A 1 Way Switch – Schneider Electric

Original price was: ₹135.00.Current price is: ₹51.30. Excl. GST
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SKU: CPX101SW1M_WE

A9HMES04 | Acti 9 – metal enclosures – single door – 4 modules – Schneider Electric

Original price was: ₹1,102.00.Current price is: ₹407.74. Excl. GST
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SKU: A9HMES04

XB5AJ53N | Selector switch, Harmony XB5N XB7N, plastic, black, 22mm, long handle, 3 position, spring return to middle, 2 NO – Schneider Electric

Original price was: ₹544.00.Current price is: ₹293.76. Excl. GST
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SKU: XB5AJ53N

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Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.

A client that's unhappy for a reason is a problem, a client that's unhappy though he or her can't quite put a finger on it is worse. Chances are there wasn't collaboration, communication, and checkpoints, there wasn't a process agreed upon or specified with the granularity required. It's content strategy gone awry right from the start. If that's what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.